
2018 – innovation and agility
January 4, 2018After developing a government-level sales presentation for a manufacturing client last year, we were recently asked to format a bid document for the same company.
Neither of these tasks is a core competency, but the close relationship between Digital Tsunami team-members and our clients is based on supporting their brands across all customer and prospect touchpoints.
“Determine what your customers need, and work backwards”
Jeff Bezos, Amazon
Consultants and agencies who attain the trust and respect of clients, are often given the opportunity to expand their horizons. If your brand philosophy is open to accepting challenges, this can result in a broadening of skills and even the development of entirely new revenue streams.
In the past, Digital Tsunami has been tasked with delivering an extensive range of content: aerials, branding and identity, online, photography, press, print, timelapse and video.
For one exclusive property development, we recently produced a cohesive campaign of bilingual property name and identity, branding strategy, aerial video, computer animation, diecut invitation card, high-end premiums, lightboxes, photography, double-page press ad, shopping bag, storefront decoration, responsive website, video book, virtual reality, data sheets, booklets and a 248 page hardbound book.
One or two of these components were new to us, but we willingly accepted the challenge to produce high quality collaterals, consistent with our wholistic vision and the specific brand style we had conceived.
The option could have been to say “We have never done that before” or even “It’s never been done before”, but that would have prevented us from learning, exploring the best materials and suppliers, and gaining expertise.
“The biggest risk is not taking any risk”
Mark Zuckerberg, Facebook
For creative agencies, challenge and innovation are as necessary as breathing.
There is a great deal of excitement in facing new challenges, exploring new technological applications and savouring successes. Whether this is AR, MR or VR (augmented, mixed and virtual reality), or new presentation formats (video books, VR glasses or handheld AR), the advocacy, relevant application and success for a client is the objective.
In 2017, the range of our work was extensive. Digital Tsunami shot video in Australia, China and the USA; delivered sales presentations to African governments for a Hong Kong manufacturer; created identity, business cards, brochures, photography and a web presence for a Sydney startup; designed print, shot aerials, photography and video for a China energy corporation; produced a data sheet for an Australian defence contractor and shot aerial photography for a Sydney real estate project.
The year was one of celebration not just for these interesting and challenging projects, but as it also marked 21 years since the inception of Digital Tsunami in Hong Kong in 1996.
Founded on the concept of “Communications Evolution”, the brand name was devised as a metaphor for the dramatic transformation of business communications and society which has since occurred.
An agile philosophy and a dedication to our clients has allowed Digital Tsunami to flourish and expand its capabilities, staying vital amidst constantly evolving technological developments and business demands.
We welcome the inspiration of creative and technical challenges in the year ahead.
From Our Clients


Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.


Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!


Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.


I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.


I don't know what you do, but you do it well.