visual asset production

2018 – innovation and agility

After developing a government-level sales presentation for a manufacturing client last year, we were recently asked to format a bid document for the same company.

Neither of these tasks is a core competency, but the close relationship between Digital Tsunami team-members and our clients is based on supporting their brands across all customer and prospect touchpoints.

                              “Determine what your customers need, and work backwards
                              Jeff Bezos, Amazon

Consultants and agencies who attain the trust and respect of clients, are often given the opportunity to expand their horizons. If your brand philosophy is open to accepting challenges, this can result in a broadening of skills and even the development of entirely new revenue streams.

In the past, Digital Tsunami has been tasked with delivering an extensive range of content: aerials, branding and identity, online, photography, press, print, timelapse and video.

For one exclusive property development, we recently produced a cohesive campaign of bilingual property name and identity, branding strategy, aerial video, computer animation, diecut invitation card, high-end premiums, lightboxes, photography, double-page press ad, shopping bag, storefront decoration, responsive website, video book, virtual reality, data sheets, booklets and a 248 page hardbound book.

One or two of these components were new to us, but we willingly accepted the challenge to produce high quality collaterals, consistent with our wholistic vision and the specific brand style we had conceived.

The option could have been to say “We have never done that before” or even “It’s never been done before”, but that would have prevented us from learning, exploring the best materials and suppliers, and gaining expertise.

                              “The biggest risk is not taking any risk
                              Mark Zuckerberg, Facebook

For creative agencies, challenge and innovation are as necessary as breathing.

There is a great deal of excitement in facing new challenges, exploring new technological applications and savouring successes. Whether this is AR, MR or VR (augmented, mixed and virtual reality), or new presentation formats (video books, VR glasses or handheld AR), the advocacy, relevant application and success for a client is the objective.

In 2017, the range of our work was extensive. Digital Tsunami shot video in Australia, China and the USA; delivered sales presentations to African governments for a Hong Kong manufacturer; created identity, business cards, brochures, photography and a web presence for a Sydney startup; designed print, shot aerials, photography and video for a China energy corporation; produced a data sheet for an Australian defence contractor and shot aerial photography for a Sydney real estate project.

The year was one of celebration not just for these interesting and challenging projects, but as it also marked 21 years since the inception of Digital Tsunami in Hong Kong in 1996.

Founded on the concept of “Communications Evolution”, the brand name was devised as a metaphor for the dramatic transformation of business communications and society which has since occurred.

An agile philosophy and a dedication to our clients has allowed Digital Tsunami to flourish and expand its capabilities, staying vital amidst constantly evolving technological developments and business demands.

We welcome the inspiration of creative and technical challenges in the year ahead.

From Our Clients

Quotation Mark

This is fantastic. Thank you. I really appreciate all the work you have done for us!

Marietta Courtney
Principal
Sydney, NSW, Australia
Cameragal Montessori School
Quotation Mark

For providing a reliable, fast, and well maintained hosting service for business websites, I recommend Andrew and his company Digital Tsunami. The technical support given has been above and beyond, their hosting the fastest I have experienced, and is very well maintained with no issues.

Andrew certainly bends over backwards for his new and current clients, and I can tell he genuinely cares about providing nothing short of an outstanding service.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
Korvest (ASX:KOV)
Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Quotation Mark

When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.

Sean Aley
Director
North Sydney, NSW, Australia
Said Studio
Quotation Mark

(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.

The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.

I would personally rate this site in the top 2 percent of world wide web sites today.

Paul McCloskey
President
Dural, NSW, Australia
Laservision
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