2018 – innovation and agilityJanuary 4, 2018
After developing a government-level sales presentation for a manufacturing client last year, we were recently asked to format a bid document for the same company.
Neither of these tasks is a core competency, but the close relationship between Digital Tsunami team-members and our clients is based on supporting their brands across all customer and prospect touchpoints.
“Determine what your customers need, and work backwards”
Jeff Bezos, Amazon
Consultants and agencies who attain the trust and respect of clients, are often given the opportunity to expand their horizons. If your brand philosophy is open to accepting challenges, this can result in a broadening of skills and even the development of entirely new revenue streams.
For one exclusive property development, we recently produced a cohesive campaign of bilingual property name and identity, branding strategy, aerial video, computer animation, diecut invitation card, high-end premiums, lightboxes, photography, double-page press ad, shopping bag, storefront decoration, responsive website, video book, virtual reality, data sheets, booklets and a 248 page hardbound book.
One or two of these components were new to us, but we willingly accepted the challenge to produce high quality collaterals, consistent with our wholistic vision and the specific brand style we had conceived.
The option could have been to say “We have never done that before” or even “It’s never been done before”, but that would have prevented us from learning, exploring the best materials and suppliers, and gaining expertise.
“The biggest risk is not taking any risk”
Mark Zuckerberg, Facebook
For creative agencies, challenge and innovation are as necessary as breathing.
There is a great deal of excitement in facing new challenges, exploring new technological applications and savouring successes. Whether this is AR, MR or VR (augmented, mixed and virtual reality), or new presentation formats (video books, VR glasses or handheld AR), the advocacy, relevant application and success for a client is the objective.
In 2017, the range of our work was extensive. Digital Tsunami shot video in Australia, China and the USA; delivered sales presentations to African governments for a Hong Kong manufacturer; created identity, business cards, brochures, photography and a web presence for a Sydney startup; designed print, shot aerials, photography and video for a China energy corporation; produced a data sheet for an Australian defence contractor and shot aerial photography for a Sydney real estate project.
The year was one of celebration not just for these interesting and challenging projects, but as it also marked 21 years since the inception of Digital Tsunami in Hong Kong in 1996.
Founded on the concept of “Communications Evolution”, the brand name was devised as a metaphor for the dramatic transformation of business communications and society which has since occurred.
An agile philosophy and a dedication to our clients has allowed Digital Tsunami to flourish and expand its capabilities, staying vital amidst constantly evolving technological developments and business demands.
We welcome the inspiration of creative and technical challenges in the year ahead.
From Our Clients
Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.
Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.
Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.
Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.
We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.