Paths to Positiviti responsive siteClose
Paths to Positiviti is a Sydney based healthcare practice offering Clinical Hypnotherapy, Strategic Psychotherapy and Neuro-Linguistic Programming.
As a new practice, Paths to Positiviti required an online presence to promote its modalities, and itemise the behaviour and health conditions which can be treated.
Fundamental to the visual impact of the site, was the implicit concept of renewal. A commissioned photograph* of a pristine eucalypt trunk beneath peeling bark, conveyed this message on the website’s main page. (*This image served as a visual ambassador for the brand, as it was integrated into business card and print design).
Digital Tsunami developed a responsive site using the ‘mobile first’ philosophy which ensures that a web presence displays appropriately on all devices from handhelds to desktops. The WordPress CMS platform was the foundation, enabling the client to maintain content without any programming training.
The site specifies the conditions treated, including: addictions & dependencies, anxiety, body image, low self-esteem, OCD, phobias, postnatal depression, procrastination, PTSD & trauma, sleep disorders and smoking.
Digital Tsunami had previously developed the identity, and produced photography for the brand.
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