Master Residences hardbound book
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Overview
The culmination of the promotion of luxury residential property Master Residences Yinchuan, was a 250 page hardbound book. Entitled “A Design Perspective”, this tome showcased the extraordinarily high quality of all aspects of the property.
The three towers of this exclusive residential precinct in northern China reflected the best-of-breed in residential construction and engineering. Sixty six suppliers from fourteen countries contributed proven, cutting-edge technologies, products and services.
As Creative Director, Digital Tsunami founder Andrew W Morse worked for over six months with an international production team on a cohesive marketing campaign. The components produced comprised bilingual materials, including: animation; branding; electronic document templates; photography; premiums; press ad; print; stationery; websites and videos.
Reflecting the superlative luxury of the property, the teams at Master Real Estate and Shanghai graphic house Yaean Design, produced a book of an exceptionally high standard.
Details
| Client: | Master Real Estate |
| Solution/s: | photography, print |
| Sector/s: | real estate |
| Region/s: | Asia & Pacific |
| Language/s: | English, Mandarin |
| Scope: | print, strategy |
| Features | liaison (Shanghai, Yinchuan) |
From Our Clients
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.
Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.
Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.
I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.
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