Ensō Screen identity
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Overview
Ensō Screen is an Australian production company, developing limited series and feature film projects.
The first step was conceiving and creating new identity, based on the Japanese Zen Buddhist ensō symbol, which represents a pursuit for perfection and an appreciation of the imperfection of nature.
Creating a new identity for a startup (or reinventing or refining the identity of an established enterprise), is a process we call ‘The birth of a brand’. Any brand identity is comprised of: a brand name (and domain name), logo, font, colour palette, ‘tone of voice’ and visual assets.
Simplicity in design is the goal. Good design is not about elaboration, but simplification .. until only the purest essence remains .. to convey the message most potently. However, achieving simplicity sometimes requires considerable thought and time.
A font was selected for its legibility and character.
Details
| Client: | Ensō Screen |
| Solution/s: | branding |
| Sector/s: | screen production |
| Region/s: | Asia / Pacific, Australia, Americas, EMEA |
| Language/s: | English |
| Scope: | identity development |
| Features | brand development, logo development |
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