brand building

Five crimes which damage your online brand

How your company is represented online impacts on the perception of your brand.

Here are five fundamental online ‘crimes’ which can damage your brand.

                              “Old news

When a website or social platform has Latest News items which are more than three months old, it infers that your business is less than dynamic.

If your most recent news item is two or three years old, the implicit message conveyed is that you either do not care or have nothing new to offer.

Any mentions of “innovation” in your text will appear ingenuous, if not reflected in a constant flow of new developments, projects, successful bids, personnel, equipment, products and services.

                              “Chronological order

There is value in demonstrating your expertise and heritage. However, if your company history and activity, starts from the oldest date, it gives an impression of regressive thinking.

By presenting timeline items in reverse chronological order (with the latest items first), you will reflect the brand’s dynamism and ensure higher ranking with search engines (as new content appears closer to the top of the page)!

The clean, clear, logical presentation of content, implies that your company applies a rational and organised philosophy to all your operations.

                              “Responsiveness

A fixed width website prevents the majority of your audience from viewing it appropriately on handheld devices.

Responsive‘ sites have been de rigeur since 2012. If your site width (and content) still does not scale to suit any device, it indicates a brand which has lost of touch with reality.

                              “Identity

A logo which has remained unchanged for ten years or more makes a brand (and a business) look staid and unimaginative.

Brands need to regularly review their identity to ensure that the impression remains consistent, powerful and positive.

A change does not have to be radical, but even subtle alterations can ensure that an identity maintains freshness and impact.

                              “Visual Assets

When a website or social post relies entirely on stock library photography, it conveys a lack of creativity and transparency.

Professional video and photography of your facilities and personnel present an authentic and trustworthy view of your company.

An investment in high-quality imagery implicitly conveys a respect for your products, services and people.

In summary

All these components contribute to the way in which your brand is perceived.

By neglecting to maintain fresh content, current technology and accurate media, you risk representing your brand in a negative way.

If you recognise any of these vulnerabilities in your own online presence, seek professional advice today to represent your brand in the most positive light.

From Our Clients

Quotation Mark

The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.

Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.

We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.

I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.

Claudio Falcão Gomes
IT Manager
Sydney, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !

Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.

Bronwyn Boekenstein
CEO
North Ryde, NSW, Australia
Quotation Mark

The MULS Executive is delighted with this aesthetically pleasing, user friendly site.

We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.

Sebastian Hartford-Davis
President
Macquarie Park, NSW, Australia
Macquarie University Law Society
Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
EzyStrut (ASX:KOV)
Quotation Mark

We are very pleased with the end result. It was good to have you pushing us along for material in order that we met the agreed completion deadline - you certainly are good project managers!

Mike A Rawbone
Managing Director
Hong Kong
HR Associates
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