brand building

Five crimes which damage your online brand

How your company is represented online impacts on the perception of your brand.

Here are five fundamental online ‘crimes’ which can damage your brand.

                              “Old news

When a website or social platform has Latest News items which are more than three months old, it infers that your business is less than dynamic.

If your most recent news item is two or three years old, the implicit message conveyed is that you either do not care or have nothing new to offer.

Any mentions of “innovation” in your text will appear ingenuous, if not reflected in a constant flow of new developments, projects, successful bids, personnel, equipment, products and services.

                              “Chronological order

There is value in demonstrating your expertise and heritage. However, if your company history and activity, starts from the oldest date, it gives an impression of regressive thinking.

By presenting timeline items in reverse chronological order (with the latest items first), you will reflect the brand’s dynamism and ensure higher ranking with search engines (as new content appears closer to the top of the page)!

The clean, clear, logical presentation of content, implies that your company applies a rational and organised philosophy to all your operations.

                              “Responsiveness

A fixed width website prevents the majority of your audience from viewing it appropriately on handheld devices.

Responsive‘ sites have been de rigeur since 2012. If your site width (and content) still does not scale to suit any device, it indicates a brand which has lost of touch with reality.

                              “Identity

A logo which has remained unchanged for ten years or more makes a brand (and a business) look staid and unimaginative.

Brands need to regularly review their identity to ensure that the impression remains consistent, powerful and positive.

A change does not have to be radical, but even subtle alterations can ensure that an identity maintains freshness and impact.

                              “Visual Assets

When a website or social post relies entirely on stock library photography, it conveys a lack of creativity and transparency.

Professional video and photography of your facilities and personnel present an authentic and trustworthy view of your company.

An investment in high-quality imagery implicitly conveys a respect for your products, services and people.

In summary

All these components contribute to the way in which your brand is perceived.

By neglecting to maintain fresh content, current technology and accurate media, you risk representing your brand in a negative way.

If you recognise any of these vulnerabilities in your own online presence, seek professional advice today to represent your brand in the most positive light.

From Our Clients

Quotation Mark

The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.

We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.

Anthony Chiu
Managing Director
Hong Kong
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Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
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Marietta Courtney
Principal
Sydney, NSW, Australia
Cameragal Montessori School
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Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
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Director
Sydney, NSW, Australia
Kinetic Recruitment
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