Five crimes which damage your online brand
May 9, 2018How your company is represented online impacts on the perception of your brand.
Here are five fundamental online ‘crimes’ which can damage your brand.
“Old news“
When a website or social platform has Latest News items which are more than three months old, it infers that your business is less than dynamic.
If your most recent news item is two or three years old, the implicit message conveyed is that you either do not care or have nothing new to offer.
Any mentions of “innovation” in your text will appear ingenuous, if not reflected in a constant flow of new developments, projects, successful bids, personnel, equipment, products and services.
“Chronological order“
There is value in demonstrating your expertise and heritage. However, if your company history and activity, starts from the oldest date, it gives an impression of regressive thinking.
By presenting timeline items in reverse chronological order (with the latest items first), you will reflect the brand’s dynamism and ensure higher ranking with search engines (as new content appears closer to the top of the page)!
The clean, clear, logical presentation of content, implies that your company applies a rational and organised philosophy to all your operations.
“Responsiveness“
A fixed width website prevents the majority of your audience from viewing it appropriately on handheld devices.
‘Responsive‘ sites have been de rigeur since 2012. If your site width (and content) still does not scale to suit any device, it indicates a brand which has lost of touch with reality.
“Identity“
A logo which has remained unchanged for ten years or more makes a brand (and a business) look staid and unimaginative.
Brands need to regularly review their identity to ensure that the impression remains consistent, powerful and positive.
A change does not have to be radical, but even subtle alterations can ensure that an identity maintains freshness and impact.
“Visual Assets“
When a website or social post relies entirely on stock library photography, it conveys a lack of creativity and transparency.
Professional video and photography of your facilities and personnel present an authentic and trustworthy view of your company.
An investment in high-quality imagery implicitly conveys a respect for your products, services and people.
In summary
All these components contribute to the way in which your brand is perceived.
By neglecting to maintain fresh content, current technology and accurate media, you risk representing your brand in a negative way.
If you recognise any of these vulnerabilities in your own online presence, seek professional advice today to represent your brand in the most positive light.
From Our Clients
We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.
The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.