An asset worth projecting
Branding is the most critical and fundamental component of any enterprise. It establishes the identity of a product or service and reinforces that identity throughout all marketing media.
Digital Tsunami collaborates with clients to create brand name, brand identity (logo and brandlines), brand style guide, and interpret that brand identity consistently throughout video, online, digital and print media (including outdoor advertising).
Solutions
Brand Audit
A review and assessment of all business documentation to determine a consistent branding approach. This may include a recommendation for localisation, refinement or evolution of the brand identity. Apply for a FREE
Brand Style Guide
Every medium to large enterprise should have corporate or brand style guide documentation which comprehensively addresses all possible applications of the brand identity, corporate colour palette and brandline, from stationery and marketing collaterals to vehicle ‘wraps’.
Branding
Branding or Identity is fundamental to any business. Starting with a brand name, logo, icon and brandline, and extending into a complete brand guidelines document integrating fonts and a colour palette, ‘tone of voice’ in all internal and external communications, video brand animations, uniforms, vehicle and aircraft ‘wraps’.
Brandline
A brand philosophy or focus can be effectively presented in a concise brandline. Digital Tsunami can work with you to develop an effective brandline and integrate this into your brand identity.
Localisation
Localisation is the process of implementing consistency in look and feel, (and usually functionality and generic content) to the national websites of a multinational corporation (MNC) or global brand. Digital Tsunami has implemented a consistent appearance and structure in global brand websites, such as Crestron and Heineken (which had an online style guide back in 2000), and has proselytised for and created websites which mirrored ‘parent’ sites for a long list of brands.
Logo Development
A logo is the prime visual representation of a brand. It must reflect the product, service, and/or company. A logo is an asset which embodies the philosophy and assumes the reputation of the brand. The logo is the core component in any marketing initiative and central to any communication with stakeholders. Digital Tsunami consults to and collaborates with clients to develop a robust identity for their brands.
From Our Clients
Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.
Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.