Hanas booklet design
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Overview
The China energy sector is the world’s most active, following the central government’s initiatives to reduce emissions while powering dramatic growth. Despite a long-term reliance on coal, China has been the world leader in wind farm construction and is encouraging clean and sustainable power sources.
Based in the northern province of Ningxia, Hanas New Energy supplies millions of residential and business consumers with clean energy from natural gas, LNG and wind power. Expansion plans required both Chinese and English language print collaterals, video and photography.
Digital Tsunami founder Andrew W Morse was engaged as Creative Director of this extensive project. With 3 decades of experience working in greater China, Morse has the credentials to deliver high quality bilingual content from video and computer graphics to photography, online sites and print.
Embarking on this project, required the engagement of appropriate local resources based in Shanghai. Morse supervised the recruitment of a production team comprised of Chinese and English native speaking copywriters, graphic designer, video editor, executive assistant to the Creative Director and financial controller working under the aegis of the project Director. A sophisticated 4K video edit suite was custom built and installed in the 55th floor office of Hanas in Pudong.
To capture dramatic imagery of the locations and operations of Hanas, Morse briefed (and frequently accompanied) photography, aerial and video teams to numerous locations around the country.
In addition to producing evocative imagery, booklets were designed and printed for Hanas. These were based on a style guide and infographics developed by the Creative Director and graphic designer.
Since 2013, Digital Tsunami has produced photography, print, online and video solutions for the Hanas Group.
Details
| Client: | Hanas New Energy |
| Solution/s: | aerials, photography, print, video |
| Sector/s: | energy |
| Region/s: | Asia / Pacific, China |
| Language/s: | English, Chinese |
| Scope: | aerials, photography, print design, time-lapse, video production |
| Features | print design of softcover and hardcover marketing collaterals |
From Our Clients
You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.
Please accept our sincere gratitude for the outstanding service you have provided us over the past 25 years. Your dedication, professionalism, and commitment to excellence have been instrumental in our success.
The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.
The MULS Executive is delighted with this aesthetically pleasing, user friendly site.
We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.