Hanas booklet design

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Overview

The China energy sector is the world’s most active, following the central government’s initiatives to reduce emissions while powering dramatic growth. Despite a long-term reliance on coal, China has been the world leader in wind farm construction and is encouraging clean and sustainable power sources.

Based in the northern province of Ningxia, Hanas New Energy supplies millions of residential and business consumers with clean energy from natural gas, LNG and wind power. Expansion plans required both Chinese and English language print collaterals, video and photography.

Digital Tsunami founder Andrew W Morse was engaged as Creative Director of this extensive project. With 3 decades of experience working in greater China, Morse has the credentials to deliver high quality bilingual content from video and computer graphics to photography, online sites and print.

Embarking on this project, required the engagement of appropriate local resources based in Shanghai. Morse supervised the recruitment of a production team comprised of Chinese and English native speaking copywriters, graphic designer, video editor, executive assistant to the Creative Director and financial controller working under the aegis of the project Director. A sophisticated 4K video edit suite was custom built and installed in the 55th floor office of Hanas in Pudong.

To capture dramatic imagery of the locations and operations of Hanas, Morse briefed (and frequently accompanied) photography, aerial and video teams to numerous locations around the country.

In addition to producing evocative imagery, booklets were designed and printed for Hanas. These were based on a style guide and infographics developed by the Creative Director and graphic designer.

Since 2013, Digital Tsunami has produced photography, print, online and video solutions for the Hanas Group.

hanasnewenergy.com

Details

Client: Hanas New Energy
Solution/s: aerials, photography, print, video
Sector/s: energy
Region/s: Asia / Pacific, China
Language/s: English, Chinese
Scope: aerials, photography, print design, time-lapse, video production
Features print design of softcover and hardcover marketing collaterals

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This is fantastic. Thank you. I really appreciate all the work you have done for us!

Marietta Courtney
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Sydney, NSW, Australia
Cameragal Montessori School
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Solvay Pharmaceuticals
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Gonzaga, Italy
Gonzagarredi Soc. Coop.
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The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.

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Hong Kong
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Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.

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Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Defence