Of the 70 million Pinterest users1, 49 million are in the USA and 85% are female2. In fact 42% of adult American women have a Pinterest account. Retailers recognise the immense buying power which this represents. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users …Read More…
Since it was introduced in March 2012, the lightweight triangular PayPal HereTM cardreader device has been a simple way to accept mobile credit and debit cards and PayPal via an iPhone. PayPal Here is a payment system which uses an app and a portable Bluetooth chip and PIN card reader to easily accept debit or credit card payments. Read about the original device PayPal Australia …Read More…
The majority of Australians (82 per cent), now spend an average of 23.3 hours online, each week. This is revealed in the “2013 Australian Connected Consumers Report” a comparative study of Australian connected consumers in 2003 and 2013, has been published by global information and measurement company, Nielsen. Cross-Platform Research Director at Nielsen, Melanie Ingrey, stated: “Australians …Read More…
In 2014, the number of smartphones in use globally is anticipated to exceed the number of PCs. The annual sales of smartphones exceeded desktop computers in 2013. PCs in use around the globe number more than 1.5 billion, and they are generally used for a longer span than smartphones, (which are more frequently replaced, as new …Read More…
At a “Place Pins” launch at the San Francisco headquarters of Pinterest, CEO Ben Silbermann stated that the site now has 750 million location-specific pins, to which users are adding 1.5 million pins every day. Pinterest is a site which enables users to upload and collate photographs and videos linked to other webpages. Users ‘pin’ …Read More…
A report on the average national consumer download speeds has been released by netindex.com. Ranking 182 countries around the globe reveals results which some may find surprising. At the same time, a recognised global brand has announced a new Japanese service with the world’s fastest download speed – 2 gigabytes per second (Gbps)! Based on …Read More…
Nielsen has just released a report “The Mobile Consumer. A Global Snapshot, February 2013” The research covers 9 countries across 5 continents: Australia, Brazil, China, India, Italy, Russia, South Korea, United Kingdom, United States. Interesting data reveals world leadership by the rapidly developing BRIC countries: In Brazil, 75% of the respondents use their mobiles for social networking, …Read More…
Released on March 10, 2013, the Nielsen “Australian Connected Consumers Report 2013” provides insights into the evolving patterns of consumers’ media consumption. Data includes the aggregate time spent on the Internet per day, connectivity during the hours of the day, how age is reflected in device usage patterns, and the increase in ‘out of home’ Internet access. …Read More…
How do you present hard retail data in an interesting and visually arresting way? With infographics, of course! In recently developing a website for the owner and manager of multiple Sydney community shopping centres and retail strips, the amount of data rapidly approached overwhelming. To present this data entirely in figures would lack impact. The …Read More…
Corporate communications in 2013, I believe, with focus on three key areas: Mobile. Social. Video. The Internet is nearly 20 years old, so many aspects have become relatively mature, in terms of technology, suppliers and standards. SEO, CMS and Usability are familiar to most ‘C level’ executives and are generally well-researched and implemented. So where is …Read More…
