Cohesive marketing for luxury apartmentsNovember 26, 2015
Digital Tsunami offers an extensive range of solutions. It is rare that a client requires ALL these are delivered within a single project, however recently this was the case.
In July, founder of Digital Tsunami and veteran marketing professional Andrew W Morse, was commissioned as Creative Director for the promotion of 168 luxury apartments in Yinchuan, China. His responsibility was vision and strategy for the launch of this exceptional property.
Master Residences Yinchuan is an exclusive residential precinct in northern China. The capital of the autonomous Ningxia region, Yinchuan is the seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the Silk Road, which was the ancient overland trade route between Europe and the Orient. This has become even more important as Beijing implements the ‘One Belt, One Road’ policy (acronym: OBOR).
The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is global best-of-breed, with 66 suppliers from around the globe contributing their expertise and superlative products to make these apartments among the most contemporary and innovative residences in China today.
Within four months, an international team produced a comprehensive range of bilingual advertising materials, marketing collaterals and premiums, including:
- branding, brandline and identity
- computer graphics
- city, precinct, exteriors and interiors
- copywriting (English and simplified Chinese characters)
- a debossed leather notepad and branded executive pen in a presentation case
- a luxury branded carry bag
- a double page press ad
- letterhead and envelopes
- a presentation folder
- a diecut foiled invitation card, metallic paper envelope and hand stamped wax seal with silk tassel
- a bilingual retractable banner
- dual language 4 page datasheets
- bilingual 48 page softbound booklet
- bilingual 106 page hardbound owner’s book
- bilingual 248 page hardbound technical book
- video production
- 4K aerials
- three bilingual videos
- a printed video ‘book’ with auto-playing integrated video screen
To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Together with the client Master Real Estate, and team at graphic design house Yaean Design, Shanghai, the design and production of all print materials was of an exceptionally high standard. Spot UV was often used to add subtle but distinctive branding.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all online and offline touchpoints.
Contact Digital Tsunami today to discuss the ‘Communications Evolution’ of your brand.
From Our Clients
Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.
Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.
Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.
Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.
We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.
The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.
We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.
Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.