Master Residences property photography
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Overview
Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments.
Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.
The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.
The developer of the needed to achieve ‘cut through’ in a congested property market.
To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.
Photography was required to showcase the apartments: townhouses (with private gardens), simplex (single level) and duplex (dual level) units and (dual-level) penthouses with roof gardens. Derryck Menere of Shanghai shot key interiors, exteriors, and basement operations. Supplemented by two professors of photography and Andrew W Morse’s own photography, these images appeared in print, press, online and video collaterals.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.
Details
| Client: | Master Real Estate |
| Solution/s: | photography |
| Sector/s: | real estate |
| Region/s: | Asia & Pacific |
| Language/s: | English, Mandarin |
| Scope: | branding, copywriting, online, photography, premiums, press, print, strategy, video |
| Features | liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan) |
From Our Clients
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.
Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.
Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.
Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.
Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.