Master Residences property photography
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Overview
Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments.
Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.
The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.
The developer of the needed to achieve ‘cut through’ in a congested property market.
To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.
Photography was required to showcase the apartments: townhouses (with private gardens), simplex (single level) and duplex (dual level) units and (dual-level) penthouses with roof gardens. Derryck Menere of Shanghai shot key interiors, exteriors, and basement operations. Supplemented by two professors of photography and Andrew W Morse’s own photography, these images appeared in print, press, online and video collaterals.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.
Details
| Client: | Master Real Estate |
| Solution/s: | photography |
| Sector/s: | real estate |
| Region/s: | Asia & Pacific |
| Language/s: | English, Mandarin |
| Scope: | branding, copywriting, online, photography, premiums, press, print, strategy, video |
| Features | liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan) |
From Our Clients
I could not be more delighted. Once again Thank You. You and your team at Digital Tsunami have been incredible.
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.
The services provided included the registration of our domain name, establishment of our email accounts, and development & hosting of our website, were all executed rapidly and effectively. We also appreciate the service of upgrading our list of 150 shelf company names (in Chinese characters and English) every 2 weeks.
We valued the high level of creative design provided by Digital Tsunami, both for the website and the corporate identity.
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.