Master Residences Yinchuan press
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Overview
On October 15, Master Real Estate launched a press campaign for the launch of an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments, named Master Residences Yinchuan.
Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.
The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.
In a congested property market, the developer needed to achieve ‘cut through’.
To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.
The press ad; a double page spread in the Yinchuan Daily; featured photography by Derryck Menere and graphic design by Yaean Design (both of Shanghai). The key image also appeared in print, press, online and video collaterals.
This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.
Details
| Client: | Master Real Estate |
| Solution/s: | |
| Sector/s: | real estate |
| Region/s: | Asia & Pacific |
| Language/s: | English, Mandarin |
| Scope: | branding, copywriting, online, photography, premiums, press, print, strategy, video |
| Features | liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan) |
From Our Clients
Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !
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Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.
We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.
Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.
He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.