Master Residences Yinchuan press

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Overview

On October 15, Master Real Estate launched a press campaign for the launch of an exclusive, luxury residential precinct in northern China consisting of 168 luxury apartments, named Master Residences Yinchuan.

Yinchuan is the capital of the autonomous Ningxia region, adjacent to Inner Mongolia, and a key stop on the ancient overland ‘Silk Road’ trade route between Europe and the Orient.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

In a congested property market, the developer needed to achieve ‘cut through’.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

The press ad; a double page spread in the Yinchuan Daily; featured photography by Derryck Menere and graphic design by Yaean Design (both of Shanghai). The key image also appeared in print, press, online and video collaterals.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Details

Client: Master Real Estate
Solution/s: print
Sector/s: real estate
Region/s: Asia & Pacific
Language/s: English, Mandarin
Scope: branding, copywriting, online, photography, premiums, press, print, strategy, video
Features liaison (Hong Kong, Shenzhen, Shanghai, Yinchuan)

From Our Clients

Quotation Mark

.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.

Matthew Gormly
Director
Mönsterås, Sweden
Quotation Mark

You did excellent work with the site.

Dottore Michele Dal Trozzo
Director
Gonzaga, Italy
Gonzagarredi Soc. Coop.
Quotation Mark

Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.

Laurie K. Gilbert
Director
Hong Kong
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Bronwyn Boekenstein
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North Ryde, NSW, Australia
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Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Recruitment