Australian defence supplier website launchedJune 16, 2020
Defence and Security are (and will always be) critical to the order of communities, the independence of nations and the survival of civilisations.
Queensland defence contractor and ballistic component manufacturer Craig International Ballistics, is a significant brand in the Defence and Security sector.
For the second time, Digital Tsunami has been commissioned to develop a new Craig web presence in addition to refreshing the brandline and conceiving a digital and print ad campaign.
The online presence showcases products and offers detailed information on internationally recognised ballistic standards.
A manufacturer of ballistic panels for body armour worn by police officers and military forces, Craig International Ballistics is constantly investing in R&D, new technology and new manufacturing hardware.
With a dynamic approach to meeting client requirements, Craig is able to rapidly respond to constantly evolving market forces. This approach has delivered superlative ballistic products and whole-of-life maintenance systems protecting army, navy and air forces in conflict zones around the globe.
As a result, a brandline was created to reflect these key attributes:
This brandline became a prominent feature in the new online presence and advertising campaign.
Digital Tsunami always aims to thoroughly research and understand the objectives of a client, so that solutions offered meet these requirements and present the brand in the most positive way.
From Our Clients
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.
Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.
Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.