Australian defence supplier website launched
June 16, 2020Defence and Security are (and will always be) critical to the order of communities, the independence of nations and the survival of civilisations.
Queensland defence contractor and ballistic component manufacturer Craig International Ballistics, is a significant brand in the Defence and Security sector.
In the past, Craig International Ballistics has engaged Digital Tsunami to refine the Craig identity, develop an online presence, design print collaterals, and shoot photography and video.
For the second time, Digital Tsunami has been commissioned to develop a new Craig web presence in addition to refreshing the brandline and conceiving a digital and print ad campaign.
The online presence showcases products and offers detailed information on internationally recognised ballistic standards.
A manufacturer of ballistic panels for body armour worn by police officers and military forces, Craig International Ballistics is constantly investing in R&D, new technology and new manufacturing hardware.
With a dynamic approach to meeting client requirements, Craig is able to rapidly respond to constantly evolving market forces. This approach has delivered superlative ballistic products and whole-of-life maintenance systems protecting army, navy and air forces in conflict zones around the globe.
As a result, a brandline was created to reflect these key attributes:
Agile.
Innovative.
Proven.
This brandline became a prominent feature in the new online presence and advertising campaign.
Digital Tsunami always aims to thoroughly research and understand the objectives of a client, so that solutions offered meet these requirements and present the brand in the most positive way.
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