Australian defence supplier website launchedJune 16, 2020
Defence and Security are (and will always be) critical to the order of communities, the independence of nations and the survival of civilisations.
Queensland defence contractor and ballistic component manufacturer Craig International Ballistics, is a significant brand in the Defence and Security sector.
For the second time, Digital Tsunami has been commissioned to develop a new Craig web presence in addition to refreshing the brandline and conceiving a digital and print ad campaign.
The online presence showcases products and offers detailed information on internationally recognised ballistic standards.
A manufacturer of ballistic panels for body armour worn by police officers and military forces, Craig International Ballistics is constantly investing in R&D, new technology and new manufacturing hardware.
With a dynamic approach to meeting client requirements, Craig is able to rapidly respond to constantly evolving market forces. This approach has delivered superlative ballistic products and whole-of-life maintenance systems protecting army, navy and air forces in conflict zones around the globe.
As a result, a brandline was created to reflect these key attributes:
This brandline became a prominent feature in the new online presence and advertising campaign.
Digital Tsunami always aims to thoroughly research and understand the objectives of a client, so that solutions offered meet these requirements and present the brand in the most positive way.
From Our Clients
This is fantastic. Thank you. I really appreciate all the work you have done for us!
Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.
You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.
I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!