Craig International Ballistics responsive site

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Overview

Craig International Ballistics is a leading manufacturer of combat-proven body armour systems for defence force and police force personnel, ballistic glass and ballistic plates for aircraft, land transport and marine vessels. The company is ISO 9001 certified and has been producing security solutions since late last century.

Craig International Ballistics has supplied more than 100,000 Soft Armour Inserts (SAI) and hard ballistic plates to Defence and Police forces and is the largest supplier of police body armour in Australia. The company is a distributor of ballistic resistant glass for high risk environments such as high value storage facilities and prisons.

A robust Research and Development division ensures that the company continually develops leading-edge armour systems. Craig International Ballistics also specialises in manufacturing armoured Cash in Transit Vehicles including medium and large vans and four-wheel drives, which externally appear practically indistinguishable from regular road vehicles.

Digital Tsunami was commissioned to develop a new responsive site to showcase these products and services in an international standard web presence. As well as conveying corporate and product information, news and events, the site also presents considerable ballistics related information, including: a comprehensive glossary of terms; list of international stab and bullet resistant standards; FAQ; projectile impact videos and information on how to maintain personal body armour.

The site restructures to available browser width and orientation, on smartphones, phablets, tablets and desktops. Navigation adjusts from a pulldown menu on handheld devices to a horizontal main menu with individual pulldown submenus on desktops. Images resize and columns adjust (3, 2 or 1), subject to the precise width of the browser. A ‘footer nav’ offers an alternative form of navigation and by using a range of key words and phrases, acts as a valuable contributor to increased Google ranking.

The site features full-screen vectored background image (of an Australian Bushmaster APC, for which Craig International Ballistics now produces ballistic-resistant windows). Content control is via a sophisticated and easy-to-use WordPress content management system (CMS).

Digital Tsunami also developed a new Craig International Ballistics identity. Emphasising the aspects of protection and ballistics, this resulted in a powerful icon and robust typeface.

ballistics.com.au

Details

Client: Craig International Ballistics
Solution/s: identity, mobile, web
Sector/s: automotive, aviation & aerospace, building, construction & engineering, manufacturing, safety& security
Region/s: Asia/Pacific
Language/s: English
Scope: identity development, mobile development, web design, web development, web hosting
Features video integration, WordPress CMS

From Our Clients

Quotation Mark

Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.

Anisa Meriem Telwar
President
Atlanta, Georgia, USA
Anisa International
Quotation Mark

.. organised, meticulously detailed and yet flexible - always serving client needs to the highest standards. From a client perspective, you can expect high quality, timely completion and minimal fuss.

Michael Ney
Director
Sydney, NSW, Australia
Sensory Image
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Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
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This is fantastic. Thank you. I really appreciate all the work you have done for us!

Marietta Courtney
Principal
Sydney, NSW, Australia
Cameragal Montessori School
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Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.

Keith Abbott
Group Manager, ODL
Abu Dhabi, United Arab Emirates
Leighton International