Craig International Ballistics responsive site

Overview

Craig International Ballistics is a leading manufacturer of combat-proven body armour systems for defence force and police force personnel, ballistic glass and ballistic plates for aircraft, land transport and marine vessels. The company is ISO 9001 certified and has been producing security solutions since late last century.

Craig International Ballistics has supplied more than 100,000 Soft Armour Inserts (SAI) and hard ballistic plates to Defence and Police forces and is the largest supplier of police body armour in Australia. The company is a distributor of ballistic resistant glass for high risk environments such as high value storage facilities and prisons.

A robust Research and Development division ensures that the company continually develops leading-edge armour systems. Craig International Ballistics also specialises in manufacturing armoured Cash in Transit Vehicles including medium and large vans and four-wheel drives, which externally appear practically indistinguishable from regular road vehicles.

Digital Tsunami was commissioned to develop a new responsive site to showcase these products and services in an international standard web presence. As well as conveying corporate and product information, news and events, the site also presents considerable ballistics related information, including: a comprehensive glossary of terms; list of international stab and bullet resistant standards; FAQ; projectile impact videos and information on how to maintain personal body armour.

The site restructures to available browser width and orientation, on smartphones, phablets, tablets and desktops. Navigation adjusts from a pulldown menu on handheld devices to a horizontal main menu with individual pulldown submenus on desktops. Images resize and columns adjust (3, 2 or 1), subject to the precise width of the browser. A ‘footer nav’ offers an alternative form of navigation and by using a range of key words and phrases, acts as a valuable contributor to increased Google ranking.

The site features full-screen vectored background image (of an Australian Bushmaster APC, for which Craig International Ballistics now produces ballistic-resistant windows). Content control is via a sophisticated and easy-to-use WordPress content management system (CMS).

Digital Tsunami also developed a new Craig International Ballistics identity. Emphasising the aspects of protection and ballistics, this resulted in a powerful icon and robust typeface.

ballistics.com.au