Craig Ballistics identity
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Overview
Craig International Ballistics is a leading supplier of body armour to the Australian Defence Force (ADF) and Police Forces.
With an innovative approach to engineering, ISO:9001:2008 certification and a commitment to research and development, the company has earned a reputation for reliability, quality and performance in the supply of aircraft and marine armour panels, armoured vehicles, structural armour, covert and tactical body armour.
Craig International Ballistics is the leading Australian manufacturer of combat-proven body armour systems. After developing body armour for the ADF in East Timor, the DMO began purchasing body armour for troops in the Iraq and Afghanistan wars. Craig International has now supplied over 100,000 Soft Armour Inserts (SAI) and hard ballistic plates to both Defence and Local Police Forces and is the largest supplier of police body armour in Australia.
The company also specialises in manufacturing armoured Cash in Transit Vehicles and is a distributor of ballistic resistant glass for vehicles including the Bushmaster.
In the first step to delivering a new web presence for Craig International Ballistics, Digital Tsunami has developed a new bold identity.
Within the global environment of crowd-sourcing, Digital Tsunami managed the briefing and selection of logos from scores of graphic designers worldwide. The client’s selection was a bold, contemporary and meaningful icon and robust font, which reflects the stature of the company.
Details
| Client: | Craig International Ballistics |
| Solution/s: | branding |
| Sector/s: | automotive, aviation & aerospace, building, construction & engineering, manufacturing, safety & security |
| Region/s: | Asia / Pacific, Australia |
| Language/s: | English |
| Scope: | identity development |
| Features | logo refinement |
From Our Clients
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.
Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!
.. exceptional service and experience across all elements of web development from interactive strategy and marketing through to interface design and project management.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.