Fundraising for Prostate Cancer researchJune 14, 2022
Every year, thousands of Australian men are diagnosed with prostate cancer. The Prostate Cancer Foundation of Australia (PCFA) generates attention and funds for medical research and specialist prostate cancer nursing personnel.
PCFA is beneficiary of an annual fundraising event. For the 2022 Outback 4WD Adventure, logistics provider, Optim donated principal financial sponsorship for a vehicle. Brand Advocate contributed co-sponsorship for the car in this rally through the Australian Red Centre.
Starting in Bourke, the route traversed north-western NSW, into Queensland and South Australia in a Bourke to Barossa ‘bash’ via the Strzelecki Track, Simpson Desert, and down the iconic Birdsville Track. Heavy rain in previous weeks prevented a visit to Poeppels Corner (the junction of Queensland, Northern Territory and South Australian state borders).
However, many memorable places were visited, including Cameron’s Corner (where you can stand on the state borders of Queensland, New South Wales and South Australia); the ‘Dig Tree’ (sign to buried supplies for the 1861 Burke and Wills expedition), Innaminka (on Cooper Creek), ‘Big Red’ (a sand dune of 200 kilometres in length in the Simpson Desert), and Ikara (Wilpena Pound, in the northern Flinders Ranges). En route to the start line, the sponsored vehicle even visited the extraordinary Cobar Sound Chapel, a concrete audio installation designed by Pritzker Prize winning architect Glenn Murcutt, inside a rusty, former water storage tank.
The Dodge RAM 2500 Laramie crew cab vehicle, featured the icon of the principal sponsor prominently on its bonnet, the logo on side doors and rear canopy, and the brandline “Moving Heaven and Earth” above the retractable running boards on each side. The Brand Advocate logo appeared on the sides and rear of the canopy.
The 39 vehicles encountered 130 kilometres of deep mud on the first day. With 23 bogged vehicle retrievals, a load of sticky clay was transferred onto undercarriages, shovels and boots! Once we escaped Birdsville across the swollen Diamantina River, the remainder of the trip was dry but remarkably green and lush, rather than the dusty red land anticipated by even those who had visited many times before.
When Optim required a rebrand in 2018, Digital Tsunami had delivered a contemporary brand identity; brandline; colour palette; fonts; new domain name; electronic document templates; business cards and a brand style guide, business cards, office signage, branded notepads, and a web presence and design of a ‘wrap’ for an Optim truck.
Brand Advocate is the provider of ‘in-house Creative Counsel’ to promote brands which do not have a Marketing Director or Creative Director on staff.
The rally raised $200,000 for prostate cancer research.
From Our Clients
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.
By taking the time to understand our business, industry and vision, Digital Tsunami created a site that truly reflected our leadership position in the market and our strategic direction.
Digital Tsunami's expertise in visual design, photography, website navigation and business writing, resulted in an extremely effective website.
The project was expertly managed from end to end which resulted in a fast and efficient process.
Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.
We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.
I don't know what you do, but you do it well.