2023: A year in review
December 30, 2023
The year just concluding was a year of transitions.
A gradual recovery following the global impact of Covid; the resolution of a screen industry strike over the application of AI; the demise of banknotes; the professional delivery of advanced solutions; a pivot back to focusing on screen production, and the birth of a brand.
In the Covid years, a general market retraction significantly diminished demand for marketing communications as many companies entered ‘voluntary hibernation‘.
Emerging from this hiatus, many companies were forced to rethink business models and consider more efficient methods of production, distribution, and monetisation. Automation of all processes (including customer-facing communications) were scrutinised and implemented to reduce cost and transaction time, or transformed to recurrent income subscription models and premium offerings, in order to not just increase profit margins, but in some cases, simply remain economically viable!
An accelerating dependence on electronic solutions (expressed in the Digital Tsunami brandline ‘Communications Evolution‘), included rapid deployment of Artificial Intelligence, prompting a strike by Hollywood writers and performers, concerned by potential exploitation of their work and likenesses.
Digital currency transactions around the globe attained a new milestone in March, as Sweden fundamentally eliminated cash transactions. In 2012, six major Swedish banks jointly launched the electronic payment app Swish, now utilized extensively throughout the nation. The country which introduced the first banknotes in Europe in 1661, and the first ATM in Europe in 1967, now almost entirely conducts payments electronically, with fewer than 6% of transactions in cash.
National instability within Europe and the Middle East stimulated growth for personal protection and ballistic products, which resulted in Australian defence contractor XTEK adopting the name of the American ballistic manufacturer which it had previously acquired, and rebranding as HighCom.
Digital Tsunami registered new domain names, shot video and photography in Canberra and developed a web presence for HighCom.group.
Early in the year, Andrew W Morse was invited to join the producing team on an Australian crime drama feature film. The invitation (from a colleague on projects of the 80’s and 90’s), re-invigorated a long career which had been subsumed by a quarter century of delivering digital solutions to global and multinational brands.
As a result, Andrew began exploring and initiating his own screen projects, negotiating options for books and screenplays and engaging researchers on stories of extraordinary events.
This culminated in the creation of the Ensō Screen brand as a platform for production of high quality television series and feature films. The ensō is a Japanese Zen symbol of the wholistic nature of our world and the pursuit of perfection.
Key projects in development are listed on the Ensō Screen web presence, and will be promoted at the Screen Forever conference and market in March.
The advances made over 2023 will expand in 2024, as Ensō Screen embarks on international co-productions of high production value screen series.
In 2024 may you experience a safe, healthy, happy, and creatively satisfying year.
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From Our Clients
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
This is fantastic. Thank you. I really appreciate all the work you have done for us!
I would like to thank you for your tremendous contribution to Foodbank over the years.
The organisation certainly wouldn’t be where we are today without your support!
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.
Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.