2023: A year in review

The year just concluding was a year of transitions.

A gradual recovery following the global impact of Covid; the resolution of a screen industry strike over the application of AI; the demise of banknotes; the professional delivery of advanced solutions; a pivot back to focusing on screen production, and the birth of a brand.

In the Covid years, a general market retraction significantly diminished demand for marketing communications as many companies entered ‘voluntary hibernation‘.

Emerging from this hiatus, many companies were forced to rethink business models and consider more efficient methods of production, distribution, and monetisation. Automation of all processes (including customer-facing communications) were scrutinised and implemented to reduce cost and transaction time, or transformed to recurrent income subscription models and premium offerings, in order to not just increase profit margins, but in some cases, simply remain economically viable!

An accelerating dependence on electronic solutions (expressed in the Digital Tsunami brandline ‘Communications Evolution‘), included rapid deployment of Artificial Intelligence, prompting a strike by Hollywood writers and performers, concerned by potential exploitation of their work and likenesses.

Digital currency transactions around the globe attained a new milestone in March, as Sweden fundamentally eliminated cash transactions. In 2012, six major Swedish banks jointly launched the electronic payment app Swish, now utilized extensively throughout the nation. The country which introduced the first banknotes in Europe in 1661, and the first ATM in Europe in 1967, now almost entirely conducts payments electronically, with fewer than 6% of transactions in cash.

National instability within Europe and the Middle East stimulated growth for personal protection and ballistic products, which resulted in Australian defence contractor XTEK adopting the name of the American ballistic manufacturer which it had previously acquired, and rebranding as HighCom.

Digital Tsunami registered new domain names, shot video and photography in Canberra and developed a web presence for HighCom.group.

Early in the year, Andrew W Morse was invited to join the producing team on an Australian crime drama feature film. The invitation (from a colleague on projects of the 80’s and 90’s), re-invigorated a long career which had been subsumed by a quarter century of delivering digital solutions to global and multinational brands.

As a result, Andrew began exploring and initiating his own screen projects, negotiating options for books and screenplays and engaging researchers on stories of extraordinary events.

This culminated in the creation of the Ensō Screen brand as a platform for production of high quality television series and feature films. The ensō is a Japanese Zen symbol of the wholistic nature of our world and the pursuit of perfection.

Key projects in development are listed on the Ensō Screen web presence, and will be promoted at the Screen Forever conference and market in March.

The advances made over 2023 will expand in 2024, as Ensō Screen embarks on international co-productions of high production value screen series.

In 2024 may you experience a safe, healthy, happy, and creatively satisfying year.

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From Our Clients

Quotation Mark

Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.

He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.

Laurie K. Gilbert
Director
Shah Alam, Selangor, Malaysia
Quotation Mark

Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
Abbott
Quotation Mark

We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.

Rupert Blatch
National Sales & Marketing Manager
Port Kembla, NSW, Australia
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.

I like the way they work (efficient, effective) and delivered a great site, on time.

Suzy Jacobs
Founder & Chief Inspiration Officer
Sydney, NSW, Australia
She Business
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