Optim print collaterals
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Overview
Optim has a reputation for facilitating solutions for internationally challenging, exceptionally valuable and critically time-sensitive logistics with a highly agile approach and exceptionally personalised service.
Digital Tsunami has closely collaborated with Optim to ensure branding consistency across all client touchpoints.
Firstly, Digital Tsunami refreshed the 1992 Optim identity. Secondly, electronic document templates were designed. Thirdly, business cards and A5 notepads were designed and printed, ‘wrap’ artwork for a prime mover designed, and office signage co-ordinated. Fourthly, Digital Tsunami developed the online presence and edited a dynamic video to convey the geographical and transport methods utilised in serving Optim clients.
The most recent deliverables included a high-end presentation folder and electronic templates for datasheets and case studies. These will be utilised for new business pitches and printed quotations.
By designing electronic templates, Optim’s investment is maximised, as they enable bespoke in-house customisation and on-demand printing.
The presentation folder was designed with powerful visuals and minimal text (logo and brandline only), to maximise shelf life, as future telephone or address changes will not render the folder redundant.
The folder was printed on stiff card with spot colour, matt lamination and a gloss spot UV finish, to maximise impact. An impressive image of a vast load of equipment on a tarmac awaiting aircraft loading, was printed on the inside of the folder and the document flaps, to maximise impact when opened.
Details
| Client: | Optim Global Logistics |
| Solution/s: | |
| Sector/s: | logistics |
| Region/s: | Asia / Pacific, Australia, EMEA, Americas, Africa |
| Language/s: | English |
| Scope: | |
| Features | brand development, logo development, print design, web development |
From Our Clients
Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.
We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.
We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.