video production

Defence supplier video released

One of the greatest joys of filmmaking is the constant acquisition of knowledge.

Every project (feature film, television commercial, documentary or corporate video) offers opportunities to learn. Information can be discovered, whether about a new image capture technology, a time in history, management insights, or the technical aspects of a particular manufacturing process.

A corporate video recently produced by Digital Tsunami, offered opportunities to learn more about the latest filmmaking equipment and advanced ballistic panel manufacturing.

The client was defence contractor, Craig International Ballistics. The subject was the manufacture of ballistic panels for body armour worn by the Australian armed forces. The filming locations were a manufacturing plant south of Brisbane and a testing facility in Melbourne.

Digital Tsunami had previously developed a refined identity and responsive web presence for the company.

During our four days of filming, we had a range of mounts and 4K cameras at our disposal: tripods, a slider, a Ronin hand-held gimbal camera, Sony action cams, a DJI OSMO hand-held gimbal camera, and a DJI Inspire One UAV. This range of camera platforms allowed us to capture a diversity of camera angles, from 1,000 feet in the air, to wide angle and extreme close up. The OSMO was released in late 2015, and; along with all the other cameras; delivers 4K resolution.

A location ‘recce’ of the property enabled the director to prepare a schedule and storyboard. This maximised efficiency, both for gaining client approval of content, but also for creative conceptualisation and preparation for the camera teams. As a result, we were able to attain a very high number of camera setups each day. We captured multiple angles of each piece of action and therefore great diversity of options in the editing room.

Movement was achieved either in the subject or with camera, so that the combination of a quick cutting style and rapid screen captions, together with a fast music track, provided dynamism and engagement.

The aerial video was utilised to apply visual consistency in ‘bookends’ to the film. We started in the sky above Queensland as we descended toward the manufacturing facility, then ended by ascending as a truck bearing pallets of ballistic panels drove off along a highway.

While filming inside the manufacturing plant and testing lab, we learnt about materials and processes relating to ballistic panels. The multiple layers of Kevlar and Spectra fabric which create panels that are lighter and stronger than steel; the laminated glass which can resist a high velocity NATO round to meet NIJ standards; and the innovation which Craig International Ballistics has applied to the tracking and shipping of panels, compliant with military standards.

By understanding the criteria which apply to any client’s business, we are in a position to take an approach to marketing, which meets these requirements and presents the brand in the most positive way.

So from creative and commercial perspectives, the learning which is most important .. is learning about our clients.

From Our Clients

Quotation Mark

.. exceptional service and experience across all elements of web development from interactive strategy and marketing through to interface design and project management.

Peter Crocker
Owner
Sydney, NSW, Australia
BusinessCopywriter
Quotation Mark

Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
Abbott
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

I would like to thank you for your tremendous contribution to Foodbank over the years.

The organisation certainly wouldn’t be where we are today without your support!

Lyndon Pereira
Analysis & Design Co-ordinator
Sydney, Australia
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
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