communications solutions

2015: Three priorities

What should be the focus of marketing for your business this year?

Certainly not some which we have identified in past years. Because by now, ALL brands should have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile.

We believe that the three keys for 2015 are:

  • Video
  • China
  • UGC

Video

According to Forbes Insight, 59% of senior executives would rather watch video than read text.

More time online is now spent viewing content in videos, than on web pages. On YouTube alone, in every 24 hour period, hundreds of millions of hours of videos are viewed.

However, as 300 hours of video are uploaded to YouTube every minute, even greater effectiveness is needed to attract and retain attention.

The 3 T’s of cutting edge video technology are: testimonials, time-lapse, tilt shift. Add drone aerials to these and you are talking about the latest techniques to generate engagement, viral promotion and business opportunities.

China

As we enter the lunar new year in 2015, all statistics are pointing to the rapid ascendancy of China. The country with one quarter of the world’s population is the world’s largest: energy consumer, electricity producer, coal producer and importer, natural gas producer, hydro-electric producer while maintains the highest GDP growth (for any large nation).

Because of its increasingly rapid development, the government is focusing on strategies to reduce the use of ‘dirty’ carbon fuels and embrace ‘clean’ renewable energy sources. The World Bank is supporting the China Renewable Energy Scale-Up Program Phase II, with a focus on efficiency improvement of wind farms, large-scale grid connected solar Photovoltaic (PV) farms and increased Concentrated Solar Power (CSP) manufacturing capacity.

China is not only the producer of the world’s consumer goods, but also becoming a massive market for products and services, as it develops the world’s largest consumer market and a corporate sector hungry for sophisticated ‘world-best practice’ systems and solutions.

User Generated Content (UGC)

Broadcast is a thing of the past .. and everyone has an opinion and a platform from which to spread it!

Communicating with stakeholders is something in which all brands should already be engaged. Social media is the ‘little black dress’ of every brand’s marketing wardrobe. However, how well is your brand managing your content and monitoring your campaigns? What tools are you using to monitor and ‘tweak’ your content for multiple messages, languages, countries, offers and campaigns?

Google Analytics can monitor your web traffic, but advanced tools are required for detailed analytics of whether one image or link is more effective than another, on a variety of social media platforms.

The Common Link

Digital Tsunami can support the promotion of your brand in these three key areas. And here’s why:

  • 35 years of film and video production, around the world
  • 29 years of practical experience in the China market
  • 18 years of delivering innovative digital solutions (online and offline)
  • 10 years of extensive experience in social media content generation
  • one of the most advanced platforms for social media content production, distribution and analytics

Right now, Digital Tsunami is developing a bilingual web presence (including content for Chinese and English language social media), and producing photography, time-lapse video and 4k drone aerials for a client in the renewables sector, in far northern China.

About Digital Tsunami

Since 1996, (to put this in context, the world wide web launched in late 1994), Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients across an extensive range of sectors.

We prefer to look forward, but hey. if you’d like to validate our previous predictions, view:
Ten ways to build your brand in 2014
2013 The Year in Review .. and the Future

In Australia and New Zealand, Digital Tsunami is distribution partner for a platform which integrates: quality Getty and iStock library image licensing at competitive rates specifically for social media; management of complex and highly customisable, multi-stream campaigns; comprehensive analytics of social interaction and promotion; ingestion of UGC; and publishing native video direct to Facebook (without first having to save to YouTube)!

Take Action!

To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2015, contact Digital Tsunami today!

 

Sources:

The Economist
Forbes Insight
International Energy Agency Key World Statistics (2012, 2013, 2014)
U.S. Department of Energy (DOE), Office of Energy Efficiency & Renewable Energy
World Bank GDP by nation
YouTube

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From Our Clients

Quotation Mark

Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.

Sharon Don
General Manager, Products and Services
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

We have been a client of Digital Tsunami now for a number of years.

As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy.

We host multiple websites and services through them, and use them for technical and creative work.

There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.

Adam Connell
Marketing Executive
Adelaide, SA, Australia
EzyStrut (ASX:KOV)
Quotation Mark

Digital Tsunami has supported us for many years now, and we continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Digital Tsunami is able to discuss ideas with us and then develop them into a practical solution online, and this ‘team’ effort ensures the results are of the highest quality.

When our website is the first thing people look to when making an assessment on our company, I’m pleased to know that we have Andrew and his team behind us.

Roger Christie
Web Project Manager
Sydney, NSW, Australia
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