2015: Three priorities
February 13, 2015What should be the focus of marketing for your business this year?
Certainly not some which we have identified in past years. Because by now, ALL brands should have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile.
We believe that the three keys for 2015 are:
- Video
- China
- UGC
Video
According to Forbes Insight, 59% of senior executives would rather watch video than read text.
More time online is now spent viewing content in videos, than on web pages. On YouTube alone, in every 24 hour period, hundreds of millions of hours of videos are viewed.
However, as 300 hours of video are uploaded to YouTube every minute, even greater effectiveness is needed to attract and retain attention.
The 3 T’s of cutting edge video technology are: testimonials, time-lapse, tilt shift. Add drone aerials to these and you are talking about the latest techniques to generate engagement, viral promotion and business opportunities.
China
As we enter the lunar new year in 2015, all statistics are pointing to the rapid ascendancy of China. The country with one quarter of the world’s population is the world’s largest: energy consumer, electricity producer, coal producer and importer, natural gas producer, hydro-electric producer while maintains the highest GDP growth (for any large nation).
Because of its increasingly rapid development, the government is focusing on strategies to reduce the use of ‘dirty’ carbon fuels and embrace ‘clean’ renewable energy sources. The World Bank is supporting the China Renewable Energy Scale-Up Program Phase II, with a focus on efficiency improvement of wind farms, large-scale grid connected solar Photovoltaic (PV) farms and increased Concentrated Solar Power (CSP) manufacturing capacity.
China is not only the producer of the world’s consumer goods, but also becoming a massive market for products and services, as it develops the world’s largest consumer market and a corporate sector hungry for sophisticated ‘world-best practice’ systems and solutions.
User Generated Content (UGC)
Broadcast is a thing of the past .. and everyone has an opinion and a platform from which to spread it!
Communicating with stakeholders is something in which all brands should already be engaged. Social media is the ‘little black dress’ of every brand’s marketing wardrobe. However, how well is your brand managing your content and monitoring your campaigns? What tools are you using to monitor and ‘tweak’ your content for multiple messages, languages, countries, offers and campaigns?
Google Analytics can monitor your web traffic, but advanced tools are required for detailed analytics of whether one image or link is more effective than another, on a variety of social media platforms.
The Common Link
Digital Tsunami can support the promotion of your brand in these three key areas. And here’s why:
- 35 years of film and video production, around the world
- 29 years of practical experience in the China market
- 18 years of delivering innovative digital solutions (online and offline)
- 10 years of extensive experience in social media content generation
- one of the most advanced platforms for social media content production, distribution and analytics
Right now, Digital Tsunami is developing a bilingual web presence (including content for Chinese and English language social media), and producing photography, time-lapse video and 4k drone aerials for a client in the renewables sector, in far northern China.
About Digital Tsunami
Since 1996, (to put this in context, the world wide web launched in late 1994), Digital Tsunami has applied significant creative and technical expertise to multi-media, multi-lingual, multi-national campaigns for clients across an extensive range of sectors.
We prefer to look forward, but hey. if you’d like to validate our previous predictions, view:
Ten ways to build your brand in 2014
2013 The Year in Review .. and the Future
In Australia and New Zealand, Digital Tsunami is distribution partner for a platform which integrates: quality Getty and iStock library image licensing at competitive rates specifically for social media; management of complex and highly customisable, multi-stream campaigns; comprehensive analytics of social interaction and promotion; ingestion of UGC; and publishing native video direct to Facebook (without first having to save to YouTube)!
Take Action!
To discuss your requirements and objectives and develop a customised suite of solutions for the successful marketing of your brand in 2015, contact Digital Tsunami today!
Sources:
The Economist
Forbes Insight
International Energy Agency Key World Statistics (2012, 2013, 2014)
U.S. Department of Energy (DOE), Office of Energy Efficiency & Renewable Energy
World Bank GDP by nation
YouTube
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From Our Clients
When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.
Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.
Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.
You did excellent work with the site.