Foodbank in Australia launches new identity

Foodbank in Australia has just launched a new identity for the brand across the country.

Devised by the advertising agency Havas (Sydney) the new branding will rollout over coming months, to distribution centres, vehicles, apparel and marketing collaterals. Havas also supplied an animated video which tells the Foodbank story simply and succinctly.

Foodbank is the largest hunger relief organisation in Australia, with distribution centres in all state capitals and a number of regional centres, which has delivered the equivalent of 200 million meals since 1992. This national network of non-denominational, non-profit, state and territory logistics suppliers, provides a warehousing and distribution conduit between food producers, manufacturers and retailers with surplus food and grocery items and the thousands of charities and community groups which feed hungry families and individuals across the country.

Digital Tsunami is pleased to continue its long relationship with Foodbank in Australia.

Since commencing pro bono support of Foodbank in 2000, Digital Tsunami has developed and hosted the multiple federal and regional websites and produced multiple videos. The most dramatic visual changes which have occurred have been in identity.

From the rudimentary appearance and multifarious branding of the late 20th century, the Foodbank web presence has refined and gained coherence and consistency. The latest evolution of the brand, launched today at The Big Breakfast in Sydney, has a simplicity and impact which befits an important, contemporary, nationwide organisation.

This identity was rapidly applied to the responsive, fifth iteration of the Foodbank web presence, which features a welcome page image grid that adjusts content and positioning to the device on which it is viewed. The semi-autonomous state and territory bodies have the flexibility to adjust their site’s key messages and calls to action, specific to four different browser widths.

The responsive Foodbank site features full-screen vectored background images, dynamic statistics, integrated videos, archived publications, donation forms with secure e.commerce, and hierarchical access to a sophisticated and easy-to-use WordPress content management system (CMS).

For the last two years, Digital Tsunami has exclusively developed responsive sites. The relentless growth of all statistics related to mobile device usage, indicates that a responsive site is a necessity for all corporations and organisations.

Contact Digital Tsunami today to discuss the ‘Communications Evolution’ of your brand.

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