Increasingly, companies are embracing the importance of engaging in a conversation on social media, in order to build brand recognition and communicate directly with consumers. But faced with a plethora of platforms, many are asking us, “Which social media are relevant to my company?” Our answer is that whilst there is no ‘cookie cutter’ formula, the choices you …Read More…
All the image measurements for your brand’s social media presence, in one (extensive) infographic. For more graphical information, search our recent infographic blogs or visit our Pinterest board. Source: tentsocial.com
Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“. Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad! To have delivered more traffic than this behemoth, is an …Read More…
On Facebook, almost a billion users “Like” products and brands, and promote their own opinions, images, comments, videos and links. On Twitter, half a billion active users do the same (except in 140 characters or less)! On LinkedIn over 160 million professionals join groups, follow companies, pose questions, present polls, enter discussions, offer recommendations, connect to individuals, post …Read More…
In the U.K., Burberry devoted 60% of its’ promotional budget to social media, and what did it achieve? 12 million “Likes” on Facebook. That’s what it achieved! Source: Tamba.co.uk
More people on the Internet are communicating via social media than ever before, and Facebook is the most popular platform. In the first quarter of 2013, over half the world’s Internet connected population is using Facebook! Using data collated by Global Web Index, Statista has just released a chart of the world’s ten largest social media sites by …Read More…
Why are so many infographics based on social networks and business? Simply because social networks are so critical to marketing and the numbers just keep increasing. Plus, they make for great visuals! This infographic from the folks at SDL | SM2 concisely presents and evaluates the top nine social media networks for business. Companies are increasingly utilising YouTube …Read More…
What should be the focus of marketing for your business this year? We believe that the three keys for 2016 are: AR China video ALL brands should now have a responsive site with SEO, be engaging in conversation with clients / customers, stakeholders and the public on social media and be utilising appropriate video solutions or apps on mobile. Augmented …Read More…
Predictions are a dangerous thing. As the Danish Physicist Niels Bohr stated: “Prediction is very difficult, especially if it’s about the future.” At this time last year, I indicated that marketing focus throughout 2015 should be on three key things: Video China UGC My rationale was: due to the immense volume of video online, exceptional …Read More…
Hanas New Energy is a natural gas and renewable energy producer in China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia). Hanas operates the most efficient LNG liquification plant in northern China, produces heating and cooling for 2 million residents of Yinchuan, has installed 200 Vestas wind turbines generating 500 MW of power, and …Read More…
