Musicians and performing artists are great users of social networks. The like / share / link functionality, the integraton of video, and the calls to action which link to websites and sales are ideal for promoting music. Digital Tsunami client Ru C.L (a.k.a King Ru) has just released video via his Facebook page. The video …Read More…
The plethora of online community platforms makes it is difficult to determine which justify resources to ensure frequent engagement and which should be integrated into your social marketing strategy. It seems that every month, another social media site reaches our radar and another opportunity arises. In recent weeks, Twitter has launched 6-second video sharing platform Vine, …Read More…
The dramatic rise of Pinterest in one easy-to-read infographic. For more graphical information, search our recent infographic blogs or visit our Pinterest board. Source: internetmarketing.com
Corporate communications in 2013, I believe, with focus on three key areas: Mobile. Social. Video. The Internet is nearly 20 years old, so many aspects have become relatively mature, in terms of technology, suppliers and standards. SEO, CMS and Usability are familiar to most ‘C level’ executives and are generally well-researched and implemented. So where is …Read More…
Intensely concise, subliminal television advertisements (known as ‘blip-verts’), were released on an unsuspecting world in 1985. Some viewers died! Network 23, (responsible for creating blip-verts), went out of business a few years later. Blip-verts, Network 23 and the cyberpunk futuristic vision of “Max Headroom” were all fictional! However, the appetite in today’s developed society for ever-briefer snippets …Read More…
Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“. Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad! To have delivered more traffic than this behemoth, is an …Read More…
I love Ray Bans. Always have. For 40 years, I’ve been a loyal customer and advocate. In the seventies, and since, I have owned many pairs of each of the Aviator, Shooter, Outdoorsman, Wayfarer and Clubmaster styles. Even the frames for some of my reading glasses are Ray Ban. My respect for the brand originated …Read More…
The increasingly rapid rate of technological innovation is displayed graphically in an infographic entitled the Changing Consumer. In the century following the first public demonstration of the telegraph in 1844, the single major telecommunications development was the telephone. In the last 30 years of the 20th century, fax, cellphones and text messages emerged and grew …Read More…
Is there a difference between your mindset when using a professional network and a social network? Not only has LinkedIn said “Yes“, but has produced an infographic to explain the rationales and provide insights into our behaviours. Source: LinkedIn
How do you measure the success of your web presence? Google Analytics? Sales? The phone ringing? Digital Tsunami offers a professional, objective and FREE website evaluation service. 50 criteria are checked on your current website and extended web presence, and collated into 4 categories: Content Usability SEO Social Media Criteria measured include the freshness, clarity and …Read More…
