2013: The Year of Mobile, Social and Video

Corporate communications in 2013, I believe, with focus on three key areas: Mobile. Social. Video.

The Internet is nearly 20 years old, so many aspects have become relatively mature, in terms of technology, suppliers and standards.

SEO, CMS and Usability are familiar to most ‘C level’ executives and are generally well-researched and implemented.

So where is the innovation which delivers a competitive advantage?

Mobile

The growth of mobile has been a global phenomenon and will continue. The percentage of advertising spend compared with other technologies over the same time period shows massive growth potential.

The amount of time researching, the amount of time shopping and the value of purchases via mobile, are all constantly increasing.

Companies which do not yet have a mobile compliant presence, will fall behind.

All websites which Digital Tsunami builds this year will be ‘responsive’. This ensures that the content and navigation is adapted to the size of the screen. As an increasing number of traffic online is via smartphones, this ensures that the mobile experience on a handheld device is just as engaging and effective as the website via a desktop or laptop.

Social

The establishment of social networks has grown well beyond personal activities.

It is common today to see a movie trailer end with a Facebook address. 200 million professionals worldwide (and the world’s top companies) use LinkedIn. Brands are using Pinterest to showcase products and engage with prospects.

The plethora of platforms reinforces the need to identify and engage in those platforms which have attained critical mass and which are right for your brand and marketplace.

Digital Tsunami can help you to navigate through the options and deliver a strategy and solutions to maximise impact and engagement with all your stakeholders.

Video

The digital age has made ‘self-publishing’ an easy everyday activity (with no training required)! Anyone with a smartphone can be a produce and publish videos.

However, the volume of content just makes effective video so much rarer! Cut-though is even harder to achieve when looking for a needle in a haystack made of needles!

Do you produce professional video for product demonstrations, do you enable candidates to submit video resumes, do you have live video chat on your site?

The options are extensive, the ability to integrate user-generated content are vast, and your brand is at risk of being devalued!

Digital Tsunami has over 3 decades of experience in professional film and video production. Whether you need a global corporate video or a six-second story for Vine (Twitter’s new video platform), Digital Tsunami has the personnel, resources and expertise to help you achieve powerful, engaging and effective video.

Contact Digital Tsunami today.

From Our Clients

Quotation Mark

You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.

David Chapman
Operations Manager
Bankstown, NSW, Australia
Aerospace Aviation
Quotation Mark

We continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Roger Christie
Web Project Manager
Sydney, NSW, Australia
Sefiani Communications Group
Quotation Mark

Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.

Keith Abbott
Group Manager, ODL
Abu Dhabi, United Arab Emirates
Leighton International
Quotation Mark

Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.

Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.

Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.

Amy & Gabriel Rey
Restaurateurs
Sydney, NSW, Australia
Tamarind Thai
Quotation Mark

I don't know what you do, but you do it well.

Aimee An Duffy
Chantrepreneur
Gwynedd, Wales
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.