2013: The Year of Mobile, Social and Video

Corporate communications in 2013, I believe, with focus on three key areas: Mobile. Social. Video.

The Internet is nearly 20 years old, so many aspects have become relatively mature, in terms of technology, suppliers and standards.

SEO, CMS and Usability are familiar to most ‘C level’ executives and are generally well-researched and implemented.

So where is the innovation which delivers a competitive advantage?

Mobile

The growth of mobile has been a global phenomenon and will continue. The percentage of advertising spend compared with other technologies over the same time period shows massive growth potential.

The amount of time researching, the amount of time shopping and the value of purchases via mobile, are all constantly increasing.

Companies which do not yet have a mobile compliant presence, will fall behind.

All websites which Digital Tsunami builds this year will be ‘responsive’. This ensures that the content and navigation is adapted to the size of the screen. As an increasing number of traffic online is via smartphones, this ensures that the mobile experience on a handheld device is just as engaging and effective as the website via a desktop or laptop.

Social

The establishment of social networks has grown well beyond personal activities.

It is common today to see a movie trailer end with a Facebook address. 200 million professionals worldwide (and the world’s top companies) use LinkedIn. Brands are using Pinterest to showcase products and engage with prospects.

The plethora of platforms reinforces the need to identify and engage in those platforms which have attained critical mass and which are right for your brand and marketplace.

Digital Tsunami can help you to navigate through the options and deliver a strategy and solutions to maximise impact and engagement with all your stakeholders.

Video

The digital age has made ‘self-publishing’ an easy everyday activity (with no training required)! Anyone with a smartphone can be a produce and publish videos.

However, the volume of content just makes effective video so much rarer! Cut-though is even harder to achieve when looking for a needle in a haystack made of needles!

Do you produce professional video for product demonstrations, do you enable candidates to submit video resumes, do you have live video chat on your site?

The options are extensive, the ability to integrate user-generated content are vast, and your brand is at risk of being devalued!

Digital Tsunami has over 3 decades of experience in professional film and video production. Whether you need a global corporate video or a six-second story for Vine (Twitter’s new video platform), Digital Tsunami has the personnel, resources and expertise to help you achieve powerful, engaging and effective video.

Contact Digital Tsunami today.

From Our Clients

Quotation Mark

The MULS Executive is delighted with this aesthetically pleasing, user friendly site.

We found Digital Tsunami to be a full-service operation and we are satisfied with the products delivered: from the (identity), banners, business cards, letterheads, to the student magazine.

Sebastian Hartford-Davis
President
Macquarie Park, NSW, Australia
Macquarie University Law Society
Quotation Mark

Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.

The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.

I would personally rate this site in the top 2 percent of world wide web sites today.

Paul McCloskey
President
Dural, NSW, Australia
Laservision
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
Quotation Mark

We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.

Rupert Blatch
National Sales & Marketing Manager
Port Kembla, NSW, Australia
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