2013: The Year of Mobile, Social and Video

Corporate communications in 2013, I believe, with focus on three key areas: Mobile. Social. Video.

The Internet is nearly 20 years old, so many aspects have become relatively mature, in terms of technology, suppliers and standards.

SEO, CMS and Usability are familiar to most ‘C level’ executives and are generally well-researched and implemented.

So where is the innovation which delivers a competitive advantage?

Mobile

The growth of mobile has been a global phenomenon and will continue. The percentage of advertising spend compared with other technologies over the same time period shows massive growth potential.

The amount of time researching, the amount of time shopping and the value of purchases via mobile, are all constantly increasing.

Companies which do not yet have a mobile compliant presence, will fall behind.

All websites which Digital Tsunami builds this year will be ‘responsive’. This ensures that the content and navigation is adapted to the size of the screen. As an increasing number of traffic online is via smartphones, this ensures that the mobile experience on a handheld device is just as engaging and effective as the website via a desktop or laptop.

Social

The establishment of social networks has grown well beyond personal activities.

It is common today to see a movie trailer end with a Facebook address. 200 million professionals worldwide (and the world’s top companies) use LinkedIn. Brands are using Pinterest to showcase products and engage with prospects.

The plethora of platforms reinforces the need to identify and engage in those platforms which have attained critical mass and which are right for your brand and marketplace.

Digital Tsunami can help you to navigate through the options and deliver a strategy and solutions to maximise impact and engagement with all your stakeholders.

Video

The digital age has made ‘self-publishing’ an easy everyday activity (with no training required)! Anyone with a smartphone can be a produce and publish videos.

However, the volume of content just makes effective video so much rarer! Cut-though is even harder to achieve when looking for a needle in a haystack made of needles!

Do you produce professional video for product demonstrations, do you enable candidates to submit video resumes, do you have live video chat on your site?

The options are extensive, the ability to integrate user-generated content are vast, and your brand is at risk of being devalued!

Digital Tsunami has over 3 decades of experience in professional film and video production. Whether you need a global corporate video or a six-second story for Vine (Twitter’s new video platform), Digital Tsunami has the personnel, resources and expertise to help you achieve powerful, engaging and effective video.

Contact Digital Tsunami today.

From Our Clients

Quotation Mark

Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.

We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.

Andrew Rollason
Manager
Mosman, NSW, Australia
Merrell Associates
Quotation Mark

Digital Tsunami is awesome.

Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.

Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.

Thank you Digital Tsunami. Thank you Andrew

Jenna Dearness Dark
recording artist
Gold Coast, QLD, Australia
Quotation Mark

We are all very happy with the new website and believe it captures the essence of the Group One brand.

Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.

Jake Gorman
General Manager
Canberra, ACT, Australia
Group One
Quotation Mark

I recently engaged Digital Tsunami to design and build my 60-page website. I'm a website copywriter who relies heavily on web-generated business, so my own online presence needs to be impeccable.

The solution that Digital Tsunami supplied is brilliant. It meets my needs perfectly; it's clean, bold, elegant, fast, and easy to edit. I've had lots of very positive feedback about it, and since launch, my request for quote rate and conversion rate have increased markedly.

The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.

I have no hesitation in recommending the website design services of Digital Tsunami to any business .. that needs a stand-out online presence.

Glenn Murray
copywriter
Sydney, NSW, Australia
Quotation Mark

Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !

Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.

Bronwyn Boekenstein
CEO
North Ryde, NSW, Australia
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