
Social Media Survival
November 15, 2012Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“.
Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad!
To have delivered more traffic than this behemoth, is an indication of the immense power and constant growth of social sites to the significant cost of traditional media.
To put this in context, the Superbowl has long been the standard by which all traditional US television advertising was measured. In the USA, the Superbowl’s 30-40 million viewers have made it the most watched TV program for 3 decades*, and most expensive airtime (at over a million dollars a spot).
In US history, only the series final of “M*A*S*H” in 1983 (50 million), and the cliff-hanger “Who shot JR?” episode of “Dallas” in 1980 (40 million), have had more viewers.
Some significant points made in the animation are that YouTube has become the world’s second most used search engine, and that social media will determine your business still exists in 5 years!
Other recent dramatic indicators of the growth of social and the demise of traditional media are:
- Fuji Film will cease manufacturing motion picture film
- the next Oxford English Dictionary will only be published online
This same message is conveyed in Qualman’s presentation “Technology Will Kill“. The 2 minute animation identifies the technologies which hand-held devices are already replacing (fixed-line phones, books, newspapers, radio, TV, maps, instruction manuals, cash, etc.).
Sources:
YouTube: Socialnomics “Social Media Revolution 2013”
You Tube: Socialnomics “Social Media Revolution”
YouTube: Socialnomics “Technology Will Kill”
YouTube: timetogetsocial “What the HELL is social media – in 2 minutes“
From Our Clients


.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.


When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.


Digital Tsunami is awesome.
Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.
Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.
Thank you Digital Tsunami. Thank you Andrew


Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.


I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.