
Social Media Survival
November 15, 2012Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“.
Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad!
To have delivered more traffic than this behemoth, is an indication of the immense power and constant growth of social sites to the significant cost of traditional media.
To put this in context, the Superbowl has long been the standard by which all traditional US television advertising was measured. In the USA, the Superbowl’s 30-40 million viewers have made it the most watched TV program for 3 decades*, and most expensive airtime (at over a million dollars a spot).
In US history, only the series final of “M*A*S*H” in 1983 (50 million), and the cliff-hanger “Who shot JR?” episode of “Dallas” in 1980 (40 million), have had more viewers.
Some significant points made in the animation are that YouTube has become the world’s second most used search engine, and that social media will determine your business still exists in 5 years!
Other recent dramatic indicators of the growth of social and the demise of traditional media are:
- Fuji Film will cease manufacturing motion picture film
- the next Oxford English Dictionary will only be published online
This same message is conveyed in Qualman’s presentation “Technology Will Kill“. The 2 minute animation identifies the technologies which hand-held devices are already replacing (fixed-line phones, books, newspapers, radio, TV, maps, instruction manuals, cash, etc.).
Sources:
YouTube: Socialnomics “Social Media Revolution 2013”
You Tube: Socialnomics “Social Media Revolution”
YouTube: Socialnomics “Technology Will Kill”
YouTube: timetogetsocial “What the HELL is social media – in 2 minutes“
From Our Clients


Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.


When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.


I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.


We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.


You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.