Social Media Survival
November 15, 2012Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“.
Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad!
To have delivered more traffic than this behemoth, is an indication of the immense power and constant growth of social sites to the significant cost of traditional media.
To put this in context, the Superbowl has long been the standard by which all traditional US television advertising was measured. In the USA, the Superbowl’s 30-40 million viewers have made it the most watched TV program for 3 decades*, and most expensive airtime (at over a million dollars a spot).
In US history, only the series final of “M*A*S*H” in 1983 (50 million), and the cliff-hanger “Who shot JR?” episode of “Dallas” in 1980 (40 million), have had more viewers.
Some significant points made in the animation are that YouTube has become the world’s second most used search engine, and that social media will determine your business still exists in 5 years!
Other recent dramatic indicators of the growth of social and the demise of traditional media are:
- Fuji Film will cease manufacturing motion picture film
- the next Oxford English Dictionary will only be published online
This same message is conveyed in Qualman’s presentation “Technology Will Kill“. The 2 minute animation identifies the technologies which hand-held devices are already replacing (fixed-line phones, books, newspapers, radio, TV, maps, instruction manuals, cash, etc.).
Sources:
YouTube: Socialnomics “Social Media Revolution 2013”
You Tube: Socialnomics “Social Media Revolution”
YouTube: Socialnomics “Technology Will Kill”
YouTube: timetogetsocial “What the HELL is social media – in 2 minutes“
From Our Clients
Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.
Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.
Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.
Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.
We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.
For providing a reliable, fast, and well maintained hosting service for business websites, I recommend Andrew and his company Digital Tsunami. The technical support given has been above and beyond, their hosting the fastest I have experienced, and is very well maintained with no issues.
Andrew certainly bends over backwards for his new and current clients, and I can tell he genuinely cares about providing nothing short of an outstanding service.