Social Media Survival

Erik Qualman (author of “Socialnomics”), has released a 2013 version of his now famous animated video, “Social Media Revolution“.

Emphasising the astounding growth of social media, it includes examples like the Facebook launch of the Ford Explorer, which generated more traffic than a Superbowl ad!

To have delivered more traffic than this behemoth, is an indication of the immense power and constant growth of social sites to the significant cost of traditional media.

To put this in context, the Superbowl has long been the standard by which all traditional US television advertising was measured. In the USA, the Superbowl’s 30-40 million viewers have made it the most watched TV program for 3 decades*, and most expensive airtime (at over a million dollars a spot).

In US history, only the series final of “M*A*S*H” in 1983 (50 million), and the cliff-hanger “Who shot JR?” episode of “Dallas” in 1980 (40 million), have had more viewers.

Some significant points made in the animation are that YouTube has become the world’s second most used search engine, and that social media will determine your business still exists in 5 years!

Other recent dramatic indicators of the growth of social and the demise of traditional media are:

  • Fuji Film will cease manufacturing motion picture film
  • the next Oxford English Dictionary will only be published online

This same message is conveyed in Qualman’s presentation “Technology Will Kill“. The 2 minute animation identifies the technologies which hand-held devices are already replacing (fixed-line phones, books, newspapers, radio, TV, maps, instruction manuals,  cash, etc.).

 

Sources:
YouTube: Socialnomics “Social Media Revolution 2013
You Tube: Socialnomics “Social Media Revolution
YouTube: Socialnomics “Technology Will Kill
YouTube: timetogetsocial “What the HELL is social media – in 2 minutes

From Our Clients

Quotation Mark

Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.

Dr Adrian Cohen
CEO
Sydney, NSW, Australia
Immediate Assistants
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
Quotation Mark

Digital Tsunami was professional, responsive and accurately interpreted our brief. The final result was a new website that was in keeping with the iBurst brand essence and proposition.

Lawrence Sank
Product Marketing Manager - Mobile Broadband
Sydney, NSW, Australia
Personal Broadband Australia
Quotation Mark

Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.

Anisa Meriem Telwar
President
Atlanta, Georgia, USA
Anisa International
Quotation Mark

Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.

Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.

Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.

Amy & Gabriel Rey
Restaurateurs
Sydney, NSW, Australia
Tamarind Thai
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.