Engaging with Pinterest to promote your brand

The plethora of online community platforms makes it is difficult to determine which justify resources to ensure frequent engagement and which should be integrated into your social marketing strategy.

It seems that every month, another social media site reaches our radar and another opportunity arises.

In recent weeks, Twitter has launched 6-second video sharing platform Vine, and Pheed is getting a lot of attention. Pheed enables users to create, inspire and share texts, photos, videos, audio tracks, voice-notes and live broadcasts.

One crowd-sharing platform which has achieved critical mass is Pinterest.

Launching in March 2010, Pinterest became the fastest site in history to break through the 10 million unique visitor mark* and extended the concept of Instagram, (instant shooting and sharing of photography), into a topic-driven repository of images.

The growth of Pinterest is reflected in multiple statistics: the volume of users, the time users spewnd online, the volume of referrals users make and the amount of money they spend. Another impressive statistic is that less than 3 years from inception, the brand is now valued in US$ billions!

View an infographic on Pinterest.

View an infographics board on Pinterest.

Search our recent blogs on infographics.

Corporates are using Pinterest as a part of an eStrategy to engage with the community, encourage brand advocates and enable sharing of evocative product photography.

With a reputed demographic of 80% female users, it is perhaps not surprising that Better Homes and Gardens (with over 300,000 followers) and J.Crew (with over 24,000 followers), are just two of the brands using the social media platform. Any brand with beautiful products is ideally positioned to engage.

Digital Tsunami assists corporations to navigate the social media maze, determine which platforms are most suitable to your stakeholder engagement and prepare resources and content to contribute. This may include video, mobile sites or apps, and an all-encompassing social media profile.

We’ll listen to you, learn about your business, confirm your requirements and aid you to prepare an effective eStrategy for your brand.

Contact us today!

 

 

 

*Source: TechCrunch “Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore” (February 7, 2012)

From Our Clients

Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
Quotation Mark

Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.

Anisa Meriem Telwar
President
Atlanta, Georgia, USA
Anisa International
Quotation Mark

Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.

The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.

I would personally rate this site in the top 2 percent of world wide web sites today.

Paul McCloskey
President
Dural, NSW, Australia
Laservision
Quotation Mark

We continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Roger Christie
Web Project Manager
Sydney, NSW, Australia
Sefiani Communications Group
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.