Engaging with Pinterest to promote your brandMarch 1, 2013
The plethora of online community platforms makes it is difficult to determine which justify resources to ensure frequent engagement and which should be integrated into your social marketing strategy.
It seems that every month, another social media site reaches our radar and another opportunity arises.
In recent weeks, Twitter has launched 6-second video sharing platform Vine, and Pheed is getting a lot of attention. Pheed enables users to create, inspire and share texts, photos, videos, audio tracks, voice-notes and live broadcasts.
One crowd-sharing platform which has achieved critical mass is Pinterest.
Launching in March 2010, Pinterest became the fastest site in history to break through the 10 million unique visitor mark* and extended the concept of Instagram, (instant shooting and sharing of photography), into a topic-driven repository of images.
The growth of Pinterest is reflected in multiple statistics: the volume of users, the time users spewnd online, the volume of referrals users make and the amount of money they spend. Another impressive statistic is that less than 3 years from inception, the brand is now valued in US$ billions!
View an infographic on Pinterest.
View an infographics board on Pinterest.
Search our recent blogs on infographics.
Corporates are using Pinterest as a part of an eStrategy to engage with the community, encourage brand advocates and enable sharing of evocative product photography.
With a reputed demographic of 80% female users, it is perhaps not surprising that Better Homes and Gardens (with over 300,000 followers) and J.Crew (with over 24,000 followers), are just two of the brands using the social media platform. Any brand with beautiful products is ideally positioned to engage.
Digital Tsunami assists corporations to navigate the social media maze, determine which platforms are most suitable to your stakeholder engagement and prepare resources and content to contribute. This may include video, mobile sites or apps, and an all-encompassing social media profile.
We’ll listen to you, learn about your business, confirm your requirements and aid you to prepare an effective eStrategy for your brand.
*Source: TechCrunch “Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore” (February 7, 2012)
From Our Clients
I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.
Digital Tsunami is awesome.
Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.
Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.
Thank you Digital Tsunami. Thank you Andrew
Digital Tsunami has supported us for many years now, and we continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.
Digital Tsunami is able to discuss ideas with us and then develop them into a practical solution online, and this ‘team’ effort ensures the results are of the highest quality.
When our website is the first thing people look to when making an assessment on our company, I’m pleased to know that we have Andrew and his team behind us.
Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.