Most people acknowledge that advertising can often, at some level, be equated with deception. In text, it may be the clear, concise statement of positives and avoidance of negative inference. In images, it may be the casting of an actor, or at very least, a person with slightly better than average skintone. These are accepted …Read More…
As the use of social networks increases, so to do the methods of measuring influence. Three platforms which evaluate your social activity and influence are Klout, Kred and PeerIndex. Social tools give individuals a mass-broadcast platform, which is more networked and therefore offers a potentially broader audience than any soapbox, pulpit, microphone, newspaper or television broadcast. …Read More…
Why are so many infographics based on social networks and business? Simply because social networks are so critical to marketing and the numbers just keep increasing. Plus, they make for great visuals! This infographic from the folks at SDL | SM2 concisely presents and evaluates the top nine social media networks for business. Companies are increasingly utilising YouTube …Read More…
On Facebook, almost a billion users “Like” products and brands, and promote their own opinions, images, comments, videos and links. On Twitter, half a billion active users do the same (except in 140 characters or less)! On LinkedIn over 160 million professionals join groups, follow companies, pose questions, present polls, enter discussions, offer recommendations, connect to individuals, post …Read More…
Newsprint has become a Point of Purchase. What could be easier than pointing your smartphone at a QR code in newspaper ad to buy the product? QR codes have been around for many years. We are becoming accustomed to seeing them in magazines, on products and retail storefronts. They are even appearing on business cards, …Read More…
Are you concerned that your online footprint is not as effective, accessible or integrated as it could be? Digital Tsunami will conduct a FREE web audit, analysing your web presence, professional and social media, and provide an introductory report on enhancements which could be made in: Accessibility Branding Content Management Systems (CMS) Currency Customer Relationship Management …Read More…
Do you have a business turnover of $1 million+, and could benefit from an integrated strategy for success? We have worked with recognised brands across the globe and helped small companies to grow into big successes. In conjunction with our management consultant partners, Digital Tsunami has devised a Wholistic Success Strategy, incorporating financial, operational and …Read More…
Preparing for an international film market in 1986, we used Telex. Coordinating international film shoots in 1987, we used a fax. Planning television commercials in Paris in mid 1994, the first communications tool we installed in our production office was a Minitel. Later that same year, the web changed our lives. Precursor to personal computing …Read More…
In the U.K., Burberry devoted 60% of its’ promotional budget to social media, and what did it achieve? 12 million “Likes” on Facebook. That’s what it achieved! Source: Tamba.co.uk
The year was 1994, and I was attending a seminar on the rapid uptake of online technology. The presenter, an executive of AT&T Asia Pacific, displayed a single graph of quantity over time, and told us to think of it whenever he mentioned statistics: number of people online, companies online, domain names registered, emails sent, …Read More…
