Charting Communications EvolutionOctober 1, 2012
The increasingly rapid rate of technological innovation is displayed graphically in an infographic entitled the Changing Consumer.
In the century following the first public demonstration of the telegraph in 1844, the single major telecommunications development was the telephone. In the last 30 years of the 20th century, fax, cellphones and text messages emerged and grew rapidly. In the last decade, Geosocial platforms have launched, and together with the dramatic rise of smartphones, are becoming the prime means of social communication.
The number of people using social media has grown from fewer than 4 million in 2005 to over 1.5 billion in 2012.
Earlier this century, the founder of Digital Tsunami coined a phrase for this rapid technological and sociological change: ‘Communications Evolution’.
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