Helga’s helps the hungry

For low-income families, homeless teens or elderly pensioners in Australia, hunger is part of daily life.

Goodman Fielder and Foodbank Australia are taking concrete action to reduce hunger.

Foodbank Australia is the nation’s largest hunger relief organisation, offering a logistics conduit between the food industry’s surplus product and the welfare sector’s need. In 2011, the organisation provided sufficient food for 28 million meals via thousands of charities and community groups across Australia.

CEO of Foodbank John Webster states; “It is a disturbing fact that every day in this ‘lucky country’, people are forced to make difficult choices such as: “Should I fill my prescriptions or buy food?” or “Should I skip meals, so I can feed my kids until next payday?”.

As the pantry of the welfare sector, Foodbank works with food manufacturers, distributors and retailers to provide food to the thousands of Australia’s charities and community groups which deliver food relief to those who are struggling to cope.

Bread is one of the key staples for nutritious and balanced meals. For every loaf sold between Wednesday, 21 November and Tuesday, 18 December 2012, Goodman Fielder has committed to providing a free loaf to Foodbank. This could result in the provision of up to 3 million loaves.

This translates into sufficient bread to exceed the annual requirements of Foodbank charities!

By simply choosing to purchase a loaf of Helga’s or Wonder bread, Australians can make a difference in the life of a hungry compatriot.

The Foodbank website displays a ‘Breadometer’ which will track the number of loaves purchased during the campaign. Would you be prepared to help Foodbank reach the 3 million loaves target!

As a corporate social responsibility (CSR) initiative, Digital Tsunami has supported Foodbank since 2000 on a pro-bono basis. This support has included the development, hosting and technical support of web presence at national and state levels.

Watch the video about this hunger relief initiative on Foodbank Australia

From Our Clients

Quotation Mark

Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.

Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.

Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.

Amy & Gabriel Rey
Restaurateurs
Sydney, NSW, Australia
Tamarind Thai
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.

Steve Mannion
General Manager, Sales & Marketing
Silverwater, NSW, Australia
Quotation Mark

Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.

The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.

Angelo Mastropietro
Director
Sydney, NSW, Australia
Kinetic Defence
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Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.

Claudio Falcão Gomes
Head of IT
Pymble, NSW, Australia
Solvay Pharmaceuticals
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