Responsive site launched for Foodbank in AustraliaMay 23, 2014
A new responsive presence has just launched for Foodbank in Australia, a national network of non-denominational, non-profit, state and territory logistics suppliers, providing a warehousing and distribution conduit between food producers, manufacturers and retailers with surplus food and grocery items and the thousands of charities and community groups which feed hungry families and individuals across the country.
Foodbank is the largest hunger relief organisation in Australia, with distribution centres in all state capitals and a number of regional centres, delivering the equivalent of almost 40 million meals in 2013, and 200 million meals since 1992. However, even this is not enough to meet the increasing demand of ordinary Australians in crisis.
According to the ‘End Hunger in Australia Report‘ commissioned by Foodbank, and compiled with data from over 200 charitable organisations nationwide, the demand for food relief continues to outpace supply around Australia, with more than 65,000 people turned away each month, from charities with insufficient food to provide them.
The launch of the responsive site is the latest collaboration in a long relationship between Digital Tsunami and Foodbank in Australia. Initially assisting Foodbank NSW to upgrade a dated website in 2000, Digital Tsunami went on to provide pro-bono support to the federated organisation for over a decade, contributing to its evolution from disparate state operations into a coherent and powerful entity with consistent branding and online presence.
Past CEOs have commented:
“the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principal tool in lifting Foodbank’s profile.
Foodbank just wouldn’t be where we are today without Digital Tsunami.”
“Digital Tsunami has supported Foodbank for over a decade .. constantly looking for new ways to add value and improve our online communications channels.”
Business and Communications Manager, Sarah Pennell stated: “Digital Tsunami helped us to see the potential of video in bringing our new website to life .. delivered a great selection of videos, that really tell the Foodbank story and will be a great addition to our communications.”
After developing a sophisticated national web presence, which was progressively deployed for each of the state and territory organisations, Digital Tsunami has taken the ‘Communications Evolution’ of the brand into a cutting edge, responsive platform which rolled out overnight. This ensures that each site (of a multi-site solution) presents appropriately on all devices (desktops, laptops, tablets, phablets and smartphones) by adapting to the width of the browser.
Whereas mobile sites (separate from a website) can detect the device and present a single mobile version, the Foodbank site utilises the latest technology to sense the width of the browser and present a customised solution according to the individual state or territory preferences. This can be easily demonstrated on a desktop computer, by dragging the right side of the browser window slowly to the left. As width reduces, the homepage grid of 4 columns reduces to 3, 2 and one, but also the items are repositioned or suppressed as desired.
The responsive Foodbank site also features full-screen vectored background images, dynamic statistics, integrated videos, archived publications, donation forms with secure e.commerce, and hierarchical access to a sophisticated and easy-to-use WordPress content management system (CMS).
For the last two years, Digital Tsunami has exclusively developed responsive sites. The relentless growth of all statistics related to mobile device usage, indicates that a responsive site is a necessity for all corporations and organisations.
Contact Digital Tsunami today to discuss the ‘Communications Evolution’ of your brand.
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