Type and image considerations in responsive designApril 24, 2014
Today, typefaces are no longer the sole province of print media, but are read on a plethora of screen-based platforms; desktop and laptop computers, phablets, tablets, smartphones; as well as a diversity of specific e-Readers (including Cybook, Icarus, PocketBook, Pyrus, Nook, Kindle and Kobo)*
People view Internet sites on handheld devices and read e-books on computers as well as mobiles. This variety of ‘delivery mechanisms’ adds a dimension of complexity to the job of the designer.
Ilene Strizver, typographic consultant, designer, writer and founder of The Type Studio, addresses this in the Fonts.com blog.
“Legibility and readability of the content are key to engaging and holding the reader’s attention.
So, which category of typeface is the better choice: serif or sans serif?
While sans serif designs have in the past been the “type style of choice” for live text on the Web .. the high resolution of much of today’s digital media, coupled with advanced font technology, has increased the clarity and legibility of fonts used for screen-based media.”
The preparation of images too, requires consideration for sites built with responsive design.
Whereas a non-responsive site may have small static ‘thumbnail’ images which link to enlargements appearing in a shadowbox, thumbs on a responsive site may actually increase in size as the page format adjusts from multiple columns to a single column.
Many developers will use an ‘intelligent’ CMS (like WordPress) which automatically creates ALL web images from a single original uploaded image (which may be as much as 2000 pixels wide). This ensures that the image is at its highest resolution (and most modest file size), in appropriate dimensions for every appearance. This approach satisfies accessibility, usability, rapid page load times and visual quality and impact.
In recent months, Digital Tsunami has launched scores of responsive solutions and is constantly delivering sites built with responsive design for national and international clients.
If you want to capitalise on the massive growth in mobile Internet traffic for your brand, contact Digital Tsunami today to plan an upgrade to the latest technology.
Selected sites built with responsive design:
Health and Safety
Mobile video consumption keeps growing
1,040% increase in Internet time spent on tablets
World going mobile, as smartphone sales to exceed PCs
Comsec trilingual responsive site launched
What does “responsive” really mean?
The Fonts.com™ store from Monotype offers more than 150,000 desktop and Web font products for you to preview, purchase and download.
The Fonts.com blog offers a daily dose of typography (for print, web, mobile and more). The blog often announces new fonts, such as the Slab Serif font Silica, which owes its heritage to the demands for attention-getting early print advertising of 1815.
From Our Clients
I don't know what you do, but you do it well.
Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.
Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.
Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.
He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.