Type and image considerations in responsive design

Today, typefaces are no longer the sole province of print media, but are read on a plethora of screen-based platforms; desktop and laptop computers, phablets, tablets, smartphones; as well as a diversity of specific e-Readers (including Cybook, Icarus, PocketBook, Pyrus, Nook, Kindle and Kobo)*

People view Internet sites on handheld devices and read e-books on computers as well as mobiles. This variety of ‘delivery mechanisms’ adds a dimension of complexity to the job of the designer.

Ilene Strizver, typographic consultant, designer, writer and founder of The Type Studio, addresses this in the Fonts.com blog.

“Legibility and readability of the content are key to engaging and holding the reader’s attention.

So, which category of typeface is the better choice: serif or sans serif?

While sans serif designs have in the past been the “type style of choice” for live text on the Web .. the high resolution of much of today’s digital media, coupled with advanced font technology, has increased the clarity and legibility of fonts used for screen-based media.”

Read more articles on responsive design

The preparation of images too, requires consideration for sites built with responsive design.

Whereas a non-responsive site may have small static ‘thumbnail’ images which link to enlargements appearing in a shadowbox, thumbs on a responsive site may actually increase in size as the page format adjusts from multiple columns to a single column.

Many developers will use an ‘intelligent’ CMS (like WordPress) which automatically creates ALL web images from a single original uploaded image (which may be as much as 2000 pixels wide). This ensures that the image is at its highest resolution (and most modest file size), in appropriate dimensions for every appearance. This approach satisfies accessibility, usability, rapid page load times and visual quality and impact.

In recent months, Digital Tsunami has launched scores of responsive solutions and is constantly delivering sites built with responsive design for national and international clients.

If you want to capitalise on the massive growth in mobile Internet traffic for your brand, contact Digital Tsunami today to plan an upgrade to the latest technology.

Selected sites built with responsive design:

Building, Construction and Engineering
GroupOne.com.au
SydneyEnergy.com.au

Corporate Services
Comsec-Offshore.com

Education
Cameragal.nsw.edu.au

Entertainment
JennaDearnessDark.com

Government
LRWG.com.au

Health and Safety
NeckSafe.com

Hospitality
ViewHotels.com.au

Legal
NorthsideLaw.com.au

Manufacturing
OysterShellSystems.com

Resources
OwenHegarty.com

Security
Ballistics.com.au


Related articles

Mobile video consumption keeps growing
1,040% increase in Internet time spent on tablets
World going mobile, as smartphone sales to exceed PCs
Comsec trilingual responsive site launched
What does “responsive” really mean?

More articles on the mobile marketplace

*Reviews of e-readers in the Australian market on cNet
Comparison of e-book readers in Wikipedia
About Fonts.com

The Fonts.com™ store from Monotype offers more than 150,000 desktop and Web font products for you to preview, purchase and download.

The Fonts.com blog offers a daily dose of typography (for print, web, mobile and more). The blog often announces new fonts, such as the Slab Serif font Silica, which owes its heritage to the demands for attention-getting early print advertising of 1815.

From Our Clients

Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
Quotation Mark

Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.

Rupert Blatch
National Sales & Marketing Manager
Port Kembla, NSW, Australia
Quotation Mark

Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.

Claudio Falcão Gomes
Head of IT
Pymble, NSW, Australia
Solvay Pharmaceuticals
Quotation Mark

I would like to thank you for your tremendous contribution to Foodbank over the years.

The organisation certainly wouldn’t be where we are today without your support!

Lyndon Pereira
Analysis & Design Co-ordinator
Sydney, Australia
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.