Foodbank Queensland website launchedNovember 28, 2012
A new web presence has just launched for Foodbank Queensland, a logistics supplier for hundreds of charities and community groups which feed hungry families and individuals across the vast state.
This contemporary web presence extends an ongoing campaign to dramatically increase warehouse throughput, from increased donations, increased supply from farms and processing plants and increased collection from retailers.
Working closely on the initial strategy and design with advertising agency Euro RSCG (subsequently renamed Havas Worldwide), Digital Tsunami developed a sophisticated web presence.
The website features full-screen vectored background images, dynamic statistics, integrated videos, archived publications, donation forms with secure e.commerce, and hierarchical access to an easy-to-use content management system (CMS).
‘The End Hunger Report’ released in August by Foodbank Australia revealed the largely hidden issue of hunger throughout the nation. Welfare and community groups reported a 12-30% increase in annual demand for food of which 75% was provided to low-income families. In Queensland:
- 580,825 people live below the poverty line
- 400,000 Queenslanders experience food insecurity
- 10.9% of children live in poverty
- 1 in 4 pensioners live close to or in poverty
- 21,000 people are homeless
Based in Morningside, Foodbank Queensland distributed food to the equivalent of 32 million meals in 2011. Its target is to distribute 65 million meals per year by 2015.
Foodbank Queensland is a part of the nation’s largest hunger relief organisation Foodbank in Australia, which in turn, is a member of the Global Foodbanking Network.
Since the start of 2000, Digital Tsunami has supported Foodbank in Australia on a pro-bono basis, as a corporate social responsibility (CSR) initiative. This support has included the development, hosting and technical support of web presence at national and state levels.
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