Happy Lunar New Year
February 1, 2022恭禧發財.
Gong Xi Fa Cai. Kung Hei Fat Choi. Chúc Mừng Năm Mới.
Whatever your language, Happy New Year.
The lunar new year starts at the second new moon after the (northern hemisphere) Winter Solstice. Celebrated by people of Chinese origin the world over, each lunar year is attributed to a sign of the zodiac.
In the third year of the 12 year Chinese astrological calendar, 2022 is a Year of the Tiger. The Wu Xing (Five Elements) sign of the Water Tiger 水 虎 reflects intelligence and wisdom.
Throughout China and in Chinese and other communities around the globe, celebrations with dragons, sea-lions, lanterns and firecrackers will celebrate the new year. Crisp new banknotes will be given to children and unmarried relatives in lucky red envelopes (called ‘lai see’ or ‘hongbao’). Many businesses close for extended periods, and many employees in the Greater China region take annual leave and visit families at ancestral homes.
In the Chinatowns of major cities across the world, there will be activities in which the whole family can watch or participate: Brisbane, Canberra, Hong Kong, Melbourne, Shanghai, and Sydney.
Digital Tsunami was founded in Hong Kong in 1996. Creative Director, Andrew W Morse, has an understanding of the Greater China market and Chinese business philosophy and practice. He first visited the mainland in 1986, and built up 关系 (guanxi) as he has worked, travelled and filmed for clients across China. Andrew has worked in cities from Yinchuan in the central north to Tianjin in the north east, Taipei and Shanghai in the south east to Zhuhai and Macau in the south. During 2015 and 2016, Andrew resided in Shanghai and built a team and video editing suite to produce print, online and video assets for a multi-billion dollar capital raising project.
For one large project, he lived in the north western province of Ningxia (near Inner Mongolia), producing online, print and video solutions for manufacturing, power production and real estate companies.
The company has also worked for and with people of Chinese heritage in Australia, Canada, Fiji, Hong Kong, Indonesia, Macau, Malaysia, New Zealand, The Philippines, Singapore, the USA and Vietnam.
Digital Tsunami delivers branding, eStrategy, interactive, photography, print, video and web solutions to Chinese clients and businesses in China or promoting their products and solutions to the immense China market.
To promote your brand in this new year of the Tiger, contact Digital Tsunami today (or as soon as you return from festivities)!
From Our Clients
We are delighted with our new website and early feedback from clients and associates is very positive.
The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.
Thank you for all your help and patience in working with us for this successful outcome.
I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.
Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.
Andrew W Morse and the Digital Tsunami team are world class, creative professionals in the challenging and highly competitive business of web page design and utilisation.
He understands business, he understands marketing, he understands communication and he understands design. And most importantly, his web pages pay for themselves within weeks of going online.
We are all very happy with the new website and believe it captures the essence of the Group One brand.
Andrew and colleagues were able to assist at every step of the website production process, providing a sleek layout with high quality images. We would like to thank the Digital Tsunami team for an excellent job.