Happy Lunar New Year
February 1, 2022恭禧發財.
Gong Xi Fa Cai. Kung Hei Fat Choi. Chúc Mừng Năm Mới.
Whatever your language, Happy New Year.
The lunar new year starts at the second new moon after the (northern hemisphere) Winter Solstice. Celebrated by people of Chinese origin the world over, each lunar year is attributed to a sign of the zodiac.
In the third year of the 12 year Chinese astrological calendar, 2022 is a Year of the Tiger. The Wu Xing (Five Elements) sign of the Water Tiger 水 虎 reflects intelligence and wisdom.
Throughout China and in Chinese and other communities around the globe, celebrations with dragons, sea-lions, lanterns and firecrackers will celebrate the new year. Crisp new banknotes will be given to children and unmarried relatives in lucky red envelopes (called ‘lai see’ or ‘hongbao’). Many businesses close for extended periods, and many employees in the Greater China region take annual leave and visit families at ancestral homes.
In the Chinatowns of major cities across the world, there will be activities in which the whole family can watch or participate: Brisbane, Canberra, Hong Kong, Melbourne, Shanghai, and Sydney.
Digital Tsunami was founded in Hong Kong in 1996. Creative Director, Andrew W Morse, has an understanding of the Greater China market and Chinese business philosophy and practice. He first visited the mainland in 1986, and built up 关系 (guanxi) as he has worked, travelled and filmed for clients across China. Andrew has worked in cities from Yinchuan in the central north to Tianjin in the north east, Taipei and Shanghai in the south east to Zhuhai and Macau in the south. During 2015 and 2016, Andrew resided in Shanghai and built a team and video editing suite to produce print, online and video assets for a multi-billion dollar capital raising project.
For one large project, he lived in the north western province of Ningxia (near Inner Mongolia), producing online, print and video solutions for manufacturing, power production and real estate companies.
The company has also worked for and with people of Chinese heritage in Australia, Canada, Fiji, Hong Kong, Indonesia, Macau, Malaysia, New Zealand, The Philippines, Singapore, the USA and Vietnam.
Digital Tsunami delivers branding, eStrategy, interactive, photography, print, video and web solutions to Chinese clients and businesses in China or promoting their products and solutions to the immense China market.
To promote your brand in this new year of the Tiger, contact Digital Tsunami today (or as soon as you return from festivities)!
From Our Clients
I would like to thank you for your tremendous contribution to Foodbank over the years.
The organisation certainly wouldn’t be where we are today without your support!
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.
When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.
Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!
.. a reliable and steadfast operator, with a keen sense of service. Innovative and contemporary, and operating within the upper echelon.