Foodbank Victoria website launchedFebruary 1, 2014
A new web presence has just launched for Foodbank Victoria, a state-wide logistics supplier, providing a warehousing and distribution conduit between the food producers, manufacturers and retailers and the hundreds of charities and community groups which feed hungry families and individuals across the state.
Foodbank Victoria is part of Foodbank in Australia, the largest hunger relief organisation in the country.
The original web strategy was conceived by advertising agency Euro RSCG (now Havas Worldwide), and the design was a result of a close collaboration with Digital Tsunami and the client.
Digital Tsunami developed a sophisticated web presence for the national organisation Foodbank in Australia, which has been progressively deployed for each of the state and territory organisations.
In 2012-2013, Foodbank Victoria distributed nearly 10 million meals to those in need. The statistics are impressive:
- of those assisted, 37% were children
- donations were received from 284 farmers, manufacturers, wholesalers and retailers
- 546 community partners helped distribute food to those in need
- 25,000 hours of support was donated by corporate, skilled and permanent volunteers and disability group members
- every month, 125,000 Victorians facing crisis, were assisted
- 4,953,751 kilograms of food were distributed across the state
- the equivalent of 9,902,502 meals (of 500g each), were provided to the community
View a raft of videos on Foodbank Victoria’s YouTube channel.
The website features full-screen vectored background images, dynamic statistics, integrated videos, archived publications, donation forms with secure e.commerce, and hierarchical access to a sophisticated and easy-to-use WordPress content management system (CMS).
From the start of 2000 to the end of 2013, Digital Tsunami provided thousands of hours of creative and technical support to Foodbank in Australia on a pro-bono basis, as a corporate social responsibility (CSR) initiative. This support has culminated in the development, hosting and technical support of this contemporary web presence for Foodbank at national, state and territory levels.
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