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Foodbank NSW opens new $14.8m distribution centre

The NSW Governor has officially opened a new 6,500 m2 distribution centre (DC) for Foodbank NSW & ACT in Sydney.

Superseding a smaller Wetherill Park warehouse, the new DC in Glendinning will enable a significant increase in storage of food and grocery items and throughput capacity to over 550 charitable organisations, which deliver these products to Australian families in need.

An investment of 14.8m in capital from state and territory government departments and in capital and ‘kind’ from corporations, was the result of years of dedicated effort by Foodbank NSW & ACT CEO, Gerry Andersen and the board.

A plaque commemorating the official opening was unveiled by His Excellency General The Honourable David Hurley AC DSC (Ret’d), the Governor of New South Wales.

During his career in the regular army (culminating in the role of Chief of the Defence Force), the Governor had gained considerable insight into logistics. During his opening remarks, he commented on the efficiency of the planning, layout and operation of the Foodbank distribution centre.

Amongst other features, the DC is increasing sustainability with LED lighting and 250KW solar installation, the largest of any similar building in NSW.

In FY 2014-15, Foodbank NSW & ACT distributed the equivalent of 7.5 million meals to Australians in need, helping 114,000 families and singles every week.

The capacity of the new DC will enable Foodbank NSW & ACT to progressively double and then triple current output to 60,000 meals per day.

The delivery range extends from Sydney, north to Tweed Heads, south to Cooma and west to Wilcannia.

Fresh food & groceries distributed by Foodbank NSW & ACT in the FY14/15 period, represented a saving of $39.2 million (retail value) to charities, community groups and government agencies. This substantial contribution enabled these groups to invest more on counselling and other support services to address the base cause of food insecurity in the community.

For more statistics on the scope and achievements, read the Foodbank NSW & ACT Annual Review 2015

Foodbank is the largest hunger relief organisation in Australia, with distribution centres in all state capitals and a number of regional centres, which has delivered the equivalent of 200 million meals since 1992.

This national network of non-denominational, non-profit, state and territory logistics suppliers, provides a warehousing and distribution conduit between food producers, manufacturers and retailers with surplus food and grocery items and the thousands of charities and community groups which feed hungry families and individuals across the country.

Digital Tsunami has a long relationship with Foodbank in Australia. Commencing with pro bono support of Foodbank NSW in 2000, Digital Tsunami has since developed and hosted the multiple federal and regional websites and produced multiple videos.

Apart from the current responsive site, the most dramatic visual change which has occurred has been in identity. From the rudimentary appearance and multifarious branding of the late 20th century, the Foodbank web presence has refined and gained coherence and consistency.

The latest evolution of the brand, launched in October 2014, has a simplicity and impact which befits an important, contemporary, nationwide organisation. As befits a national brand, this identity is applied to all state and territory Foodbank distribution centres, vehicles, apparel and marketing collaterals.

The responsive, fifth iteration of the Foodbank web presence, features a welcome page image grid that adjusts content and positioning to the device on which it is viewed. The semi-autonomous state and territory Foodbanks have the flexibility to adjust their site’s key messages and calls to action, specific to four different browser widths.

Contact Digital Tsunami today to discuss the ‘Communications Evolution’ of your brand.

From Our Clients

Quotation Mark

I would like to thank you for your tremendous contribution to Foodbank over the years.

The organisation certainly wouldn’t be where we are today without your support!

Lyndon Pereira
Analysis & Design Co-ordinator
Sydney, Australia
Quotation Mark

Andrew helped us to see the potential of video in bringing our new website to life.

He held our hand through the process, making it as undaunting as possible.

He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.

Sarah Pennell
Business and Communications Manager
Sydney, NSW, Australia
Foodbank Australia
Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

With a brief timeline to ensure we had a web presence and launch coinciding with our 10 year anniversary, Digital Tsunami delivered. On time. On budget. Great Effort!

Grant C. Duff
Head of Marketing
Sydney, NSW, Australia
Solvay Pharmaceuticals
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