Engaging with Pinterest to promote your brand
March 1, 2013The plethora of online community platforms makes it is difficult to determine which justify resources to ensure frequent engagement and which should be integrated into your social marketing strategy.
It seems that every month, another social media site reaches our radar and another opportunity arises.
In recent weeks, Twitter has launched 6-second video sharing platform Vine, and Pheed is getting a lot of attention. Pheed enables users to create, inspire and share texts, photos, videos, audio tracks, voice-notes and live broadcasts.
One crowd-sharing platform which has achieved critical mass is Pinterest.
Launching in March 2010, Pinterest became the fastest site in history to break through the 10 million unique visitor mark* and extended the concept of Instagram, (instant shooting and sharing of photography), into a topic-driven repository of images.
The growth of Pinterest is reflected in multiple statistics: the volume of users, the time users spewnd online, the volume of referrals users make and the amount of money they spend. Another impressive statistic is that less than 3 years from inception, the brand is now valued in US$ billions!
View an infographic on Pinterest.
View an infographics board on Pinterest.
Search our recent blogs on infographics.
Corporates are using Pinterest as a part of an eStrategy to engage with the community, encourage brand advocates and enable sharing of evocative product photography.
With a reputed demographic of 80% female users, it is perhaps not surprising that Better Homes and Gardens (with over 300,000 followers) and J.Crew (with over 24,000 followers), are just two of the brands using the social media platform. Any brand with beautiful products is ideally positioned to engage.
Digital Tsunami assists corporations to navigate the social media maze, determine which platforms are most suitable to your stakeholder engagement and prepare resources and content to contribute. This may include video, mobile sites or apps, and an all-encompassing social media profile.
We’ll listen to you, learn about your business, confirm your requirements and aid you to prepare an effective eStrategy for your brand.
*Source: TechCrunch “Pinterest Hits 10 Million U.S. Monthly Uniques Faster Than Any Standalone Site Ever -comScore” (February 7, 2012)
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