Is that a phone in your hand or are you just shopping?
February 20, 2013The pace of change continues to accelerate.
UK smartphone owners spend twice as much time online, than they do on voice calls.
British telco O2 has reported that each day, UK smartphone owners on average, spend 24.8 minutes browsing the web, 17.5 minutes on social networks and 14.4 minutes playing games, but only 12.1 minutes actually making telephone calls!
Cloud-based, client-side, data analyst, Monetate has released its Q4 report with some dramatic information on m.commerce.
The 27 page report provides insights into current consumer behaviour. Consider these two statistics on device use and order value on the web:
Between Q4 2011 and Q4 2012, website visits on tablets and smartphones more than doubled, while desktop and laptop numbers fell from an overwhelming 91.79% to below 80%. Tablet use rose from 4.09% to 9.83% and smartphone use from 4.12% to 10.72%
Over the same period, the average order value by device demonstrated higher figures for hand held devices: an average sale of US$113.95 on smartphones, and $104.30 on tablets, compared with $98.72 on traditional screens.
The combination of the web and a computer bore e.tailing and e.commerce.
The melding of mobile and web enabled m.commerce.
The convergence of television, handheld devices and retail, is termed the “second screen“.
Watching TV while using a handheld device is one of the most popular leisure activities of the mobile era.
85% of smartphone users report second screen behaviour at least once a month, with over 60% at least weekly, and 39% on a daily basis. Over 80% of the 18-24 demographic participate, as do 60% of Americans earning >$50,000 pa.
In a new report from BI Intelligence, the TV companion handheld device, enables interactivity on social networks or direct participation in dedicated second screen apps and sites that complement on-air content.
Second screen commerce enables the viewer to respond to television advertisements or product placements with impulse purchases on their mobile device.
Consumers determine conversion rates, average order values, the brand’s position in relation to its competitors, and ultimately the brand’s survival.
Digital Tsunami
Digital Tsunami has promoted the use of efficient and innovative online tools since 1996.
Responsive design is the latest mechanism to persuasively present your content. The dramatic market penetration of handheld devices, combined with broadband access and the extensive availability of WiFi hotspots, has resulted in some users accessing the Internet by a smartphone only.
Digital Tsunami develops sites which are mobile compliant for all handheld devices.
For a free consultation to discuss your mobile needs, contact us today.
Sources:
http://news.o2.co.uk
http://monetate.com
http://pages.monetate.com/eq/?utm_source=M-W-Web&utm_campaign=R-EQ
http://businessinsider.com/bii-report-why-the-second-screen-industry-is-set-to-explode-2013-2
http://businessinsider.com/chart-of-the-day-mobile-activity-2013-2
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