Is that a phone in your hand or are you just shopping?
February 20, 2013The pace of change continues to accelerate.
UK smartphone owners spend twice as much time online, than they do on voice calls.
British telco O2 has reported that each day, UK smartphone owners on average, spend 24.8 minutes browsing the web, 17.5 minutes on social networks and 14.4 minutes playing games, but only 12.1 minutes actually making telephone calls!
Cloud-based, client-side, data analyst, Monetate has released its Q4 report with some dramatic information on m.commerce.
The 27 page report provides insights into current consumer behaviour. Consider these two statistics on device use and order value on the web:
Between Q4 2011 and Q4 2012, website visits on tablets and smartphones more than doubled, while desktop and laptop numbers fell from an overwhelming 91.79% to below 80%. Tablet use rose from 4.09% to 9.83% and smartphone use from 4.12% to 10.72%
Over the same period, the average order value by device demonstrated higher figures for hand held devices: an average sale of US$113.95 on smartphones, and $104.30 on tablets, compared with $98.72 on traditional screens.
The combination of the web and a computer bore e.tailing and e.commerce.
The melding of mobile and web enabled m.commerce.
The convergence of television, handheld devices and retail, is termed the “second screen“.
Watching TV while using a handheld device is one of the most popular leisure activities of the mobile era.
85% of smartphone users report second screen behaviour at least once a month, with over 60% at least weekly, and 39% on a daily basis. Over 80% of the 18-24 demographic participate, as do 60% of Americans earning >$50,000 pa.
In a new report from BI Intelligence, the TV companion handheld device, enables interactivity on social networks or direct participation in dedicated second screen apps and sites that complement on-air content.
Second screen commerce enables the viewer to respond to television advertisements or product placements with impulse purchases on their mobile device.
Consumers determine conversion rates, average order values, the brand’s position in relation to its competitors, and ultimately the brand’s survival.
Digital Tsunami
Digital Tsunami has promoted the use of efficient and innovative online tools since 1996.
Responsive design is the latest mechanism to persuasively present your content. The dramatic market penetration of handheld devices, combined with broadband access and the extensive availability of WiFi hotspots, has resulted in some users accessing the Internet by a smartphone only.
Digital Tsunami develops sites which are mobile compliant for all handheld devices.
For a free consultation to discuss your mobile needs, contact us today.
Sources:
http://news.o2.co.uk
http://monetate.com
http://pages.monetate.com/eq/?utm_source=M-W-Web&utm_campaign=R-EQ
http://businessinsider.com/bii-report-why-the-second-screen-industry-is-set-to-explode-2013-2
http://businessinsider.com/chart-of-the-day-mobile-activity-2013-2
From Our Clients
Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !
Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.
Digital Tsunami is awesome.
Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.
Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.
Thank you Digital Tsunami. Thank you Andrew
The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.
Andrew and his team have supported Foodbank by providing web services for more than a decade.
In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.
Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.
Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.