Goodman Fielder donates 3 million loavesFebruary 21, 2013
For 4 weeks at the end of 2102, Australian shoppers were invited to buy Helga’s or Wonder White for their daily bread, and help those in need.
For each loaf purchased, Goodman Fielder committed to providing another loaf to Foodbank. The target of the campaign was 3 million loaves.
Chris Delaney, Goodman Fielder CEO said, “The great work of Foodbank inspires us to do whatever we can to help. We’re thrilled that, with the help of our customers, we’re able to fulfil our commitment to provide bread to people around Australia who are experiencing hardship.”
John Webster, CEO of Foodbank Australia said, “We want to thank Australia for getting behind this initiative and helping to ensure the target was reached. We also want to thank Goodman Fielder for this wonderfully generous initiative.”
Throughout the next year, the bread will be distributed to 2,500 welfare agencies and 640 school breakfast programs that rely on Foodbank’s services. The bread will be used in prepared meals, grocery hampers and emergency relief packages.
Foodbank Australia is the nation’s largest hunger relief organisation, offering a logistics conduit between the food industry’s surplus product and the welfare sector’s need. In 2012, the organisation provided sufficient food for over 31 million meals via thousands of charities and community groups across Australia.
Watch the video about this hunger relief initiative on Foodbank Australia
From Our Clients
I don't know what you do, but you do it well.
.. organised, meticulously detailed and yet flexible - always serving client needs to the highest standards. From a client perspective, you can expect high quality, timely completion and minimal fuss.
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
I happily recommend Andrew and the Digital Tsunami team.
I have dealt with many web marketing and support companies over the years, and have been very impressed with Digital Tsunami's response, advice and understanding of their field. I recommend talking to Andrew about your next web project.
We were very happy with the development process and the outcome. The objectives have all been achieved, in terms of usability and ease of use in updating the site. You definitely nailed both of these.