Goodman Fielder donates 3 million loaves
February 21, 2013For 4 weeks at the end of 2102, Australian shoppers were invited to buy Helga’s or Wonder White for their daily bread, and help those in need.
For each loaf purchased, Goodman Fielder committed to providing another loaf to Foodbank. The target of the campaign was 3 million loaves.
Chris Delaney, Goodman Fielder CEO said, “The great work of Foodbank inspires us to do whatever we can to help. We’re thrilled that, with the help of our customers, we’re able to fulfil our commitment to provide bread to people around Australia who are experiencing hardship.”
John Webster, CEO of Foodbank Australia said, “We want to thank Australia for getting behind this initiative and helping to ensure the target was reached. We also want to thank Goodman Fielder for this wonderfully generous initiative.”
Throughout the next year, the bread will be distributed to 2,500 welfare agencies and 640 school breakfast programs that rely on Foodbank’s services. The bread will be used in prepared meals, grocery hampers and emergency relief packages.
Foodbank Australia is the nation’s largest hunger relief organisation, offering a logistics conduit between the food industry’s surplus product and the welfare sector’s need. In 2012, the organisation provided sufficient food for over 31 million meals via thousands of charities and community groups across Australia.
Watch the video about this hunger relief initiative on Foodbank Australia
From Our Clients
I don't know what you do, but you do it well.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
Digital Tsunami’s work for Leighton International has been of an extremely high quality, highly responsive and flexible in approach. Andrew and his team worked with us to understand our needs and find the most appropriate solutions.
We are delighted with our new website and early feedback from clients and associates is very positive.
The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.
Thank you for all your help and patience in working with us for this successful outcome.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.