Goodman Fielder donates 3 million loaves
February 21, 2013For 4 weeks at the end of 2102, Australian shoppers were invited to buy Helga’s or Wonder White for their daily bread, and help those in need.
For each loaf purchased, Goodman Fielder committed to providing another loaf to Foodbank. The target of the campaign was 3 million loaves.
Chris Delaney, Goodman Fielder CEO said, “The great work of Foodbank inspires us to do whatever we can to help. We’re thrilled that, with the help of our customers, we’re able to fulfil our commitment to provide bread to people around Australia who are experiencing hardship.”
John Webster, CEO of Foodbank Australia said, “We want to thank Australia for getting behind this initiative and helping to ensure the target was reached. We also want to thank Goodman Fielder for this wonderfully generous initiative.”
Throughout the next year, the bread will be distributed to 2,500 welfare agencies and 640 school breakfast programs that rely on Foodbank’s services. The bread will be used in prepared meals, grocery hampers and emergency relief packages.
Foodbank Australia is the nation’s largest hunger relief organisation, offering a logistics conduit between the food industry’s surplus product and the welfare sector’s need. In 2012, the organisation provided sufficient food for over 31 million meals via thousands of charities and community groups across Australia.
Watch the video about this hunger relief initiative on Foodbank Australia
From Our Clients
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.
Thank you for the development of an updated brand image for Wah Yuet in China.
While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!
We have been a client of Digital Tsunami now for a number of years.
As an ASX listed company, we seek reliability with our suppliers. Digital Tsunami have proven they are reliable and trustworthy multiple times.
We host multiple websites and services through them, and use them for technical and creative work.
There has never been an issue, they are always on top of all technical details, and simply provide the best possible solution around a given budget, and get things right first time. Clearly they have excellent quality controls and that shows in their services.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.