QR codes at CeBIT Australia exhibition
May 28, 2013Throughout the exhibition halls of 2013 CeBIT Australia one trend showed considerable growth compared to 2012.
The number of QR codes.
On business cards, booth displays and print documents, QR codes were dramatically in evidence.
Although developed nearly 20 years ago, by Toyota subsidiary Denso Wave, for streamlined scanning of automotive parts during manufacture, the QR code still retains an innovative impact.
It offers multiple simultaneous ROI. By removing time-sensitive content from print collaterals and linking to specific content pages online (which can be updated instantly), investment in printing costs is reduced, the usable life of the document is extended, web traffic increases and prospects are delivered to a content-specific page.
As a space saving component, print ads can be smaller. In outdoor and POS environments, QR codes can generate immediate connections to your site, right in the prospect’s hand!
Digital Tsunami has integrated a QR code on its business cards since 2008, and can counsel your brand on strategies for this brilliantly space-efficient device to increase traffic to your mobile site.
From Our Clients
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.
I am very happy with my new website from Digital Tsunami.
Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.
Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.
This is fantastic. Thank you. I really appreciate all the work you have done for us!
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.
Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.