QR codes at CeBIT Australia exhibition
May 28, 2013Throughout the exhibition halls of 2013 CeBIT Australia one trend showed considerable growth compared to 2012.
The number of QR codes.
On business cards, booth displays and print documents, QR codes were dramatically in evidence.
Although developed nearly 20 years ago, by Toyota subsidiary Denso Wave, for streamlined scanning of automotive parts during manufacture, the QR code still retains an innovative impact.
It offers multiple simultaneous ROI. By removing time-sensitive content from print collaterals and linking to specific content pages online (which can be updated instantly), investment in printing costs is reduced, the usable life of the document is extended, web traffic increases and prospects are delivered to a content-specific page.
As a space saving component, print ads can be smaller. In outdoor and POS environments, QR codes can generate immediate connections to your site, right in the prospect’s hand!
Digital Tsunami has integrated a QR code on its business cards since 2008, and can counsel your brand on strategies for this brilliantly space-efficient device to increase traffic to your mobile site.
From Our Clients
Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.
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Digital Tsunami is awesome.
Knowledge far beyond my expectations, led to the site being beautifully creative with simplicity, which is just perfect for a young female artist.
Andrew's patience and respect was impeccable, but what I loved most, was that he just knew what to do EVERY single time ... just the perfect web creator.
Thank you Digital Tsunami. Thank you Andrew