Precision at 25 fps
March 20, 2016Video is powerful.
Video is evocative.
Video is fast.
Whether live, animation or both, video is a sequence of individual images at the rate of 25 frames per second (fps).
When watching video, how many of these frames does a person actually see?
Let’s focus on two examples:
As the Australian broadcast of the Formula One Grand Prix season commences, the local coverage features an interstitial at the start of each commercial break.
This beautifully animated interstitial features an ‘exploded’ technical view of a stylised formula one car and a series of driver’s names.
Amongst the names is Adrian Sutil, who is not on the grid this year.
Does that matter? Will anyone notice? Well, ‘Yes’ to both.
As a professional filmmaker, I believe that every single frame is critical to convey the message evocatively and within the required time frame, (irrespective of whether that is a fifteen second online video, 30 second TVC, three minute corporate, two hour feature film or ten hour miniseries).
Anything that detracts from the message or the flow has to be removed.
A director has to be focused at a macroscopic level. Many times in edits, an errant frame has been visible to me, yet missed by an extremely experienced editor.
Even at 25 fps, an individual frame is noted subconsciously. This was the premise of ‘subliminal’ advertising in the 70’s, which has returned via intensely rapid cutting in TVCs and music videos.
In the case of a TVC or interstitial, the audience may see it repeatedly and as it becomes more familiar, notice more.
So, when the audience sees it, we need to be sure that every frame is pixel perfect.
Another example is a corporate film for Hanas New Energy. We shot 4K UAV aerials of Vestas wind towers on a remote windfarm.
Once the short film was assembled, it became clear to me that in order to ensure a smooth flow, it was necessary to match the position of the blades in edits.
At every cut between two similar shots, the position if the blades was matched precisely on the most prominent wind tower.
While few viewers will be conscious of this, it certainly made for a more coherent film.
It has often been said that the most effective editing and the most effective music (are so integral, that they) are not noticed.
If anything is distracting, the film has not achieved its goal.
Video is precision at 25 fps!
Image source: Twitter
@andrew_w_morse
@digital_tsunami
@hanasnewenergy
@tensportstv
@vestas
From Our Clients
Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
Andrew was able to create an entirely new website in a short period of time and to budget. He and his team worked very well with both our Marketing and IT team.