Nevada run-flat test video

The RV (recreational vehicle) market in the USA is the world’s largest.

According to statistics published by the Recreation Vehicle Industry Association (RVIA), almost 4,000 motorhomes (Type A, B and C) are shipped each month in the USA. When towable vehicles are included, the number is closer to 40,000 per month. In 2014, the North American recreational vehicles market stood at 345,000 units.

Statistics published by Globe Newswire on May 31, 2016, predicted a CAGR of 4.1% between 2014-2020. The industry, which was valued at USD 16 billion in 2014, is expected to reach USD 20.24 billion by 2020. The RV parks and campgrounds sector is valued at $5bn p.a.

One of the biggest risks in driving an RV can be a tyre blowout. In 21% of cases, this results in a rollover of the vehicle. View video example of a RV blowout and overturn.

Digital Tsunami was commissioned to produce a video to document the testing of a run-flat tyre. The objective was to convey the manufacturing capability, ISO 9001 certified processes, testing to international standards, and the quality of materials.

At a desert test track in western USA, a large RV and a SUV simulated blow outs by the proscribed method of explosives attached to the tyre. At 60 km/h, the tyre ruptured and shredded rapidly.

With a ‘run-flat’ solid rubber insert fitted tightly to the inner wheel rim, the vehicles were able to drive without damaging the rim and with the driver in total control. This allows the vehicle to be steered and slowed to the side of the road without swerving into traffic or leaving the road and overturning.

To achieve this objective, Andrew W Morse first determined to deliver the video in 4K resolution*. The visual concept and shooting schedule were prepared, approved and logistics to the remote Nevada test-track arranged.

A photographer, aerial camera operator and experienced local videographer (with whom the director had previously worked) were contracted. Due to advance planning and four 4K cameras on the side of the road and in & on the vehicles, broad coverage was achieved with just two trial runs and ‘blow-out’ tests.

Back in Australia, a music track with an appropriately high tempo was selected and the footage edited into a tight, powerful video.

*Digital Tsunami has been exclusively shooting 4K since 2014 and the company’s founder has been shooting film and video since 1979!

Sources:
crashstats.nhtsa.dot.gov
globenewswire.com
rvia.org
statista.com (recreational vehicles)
statista.com (recreational parks)
youtube.com (RV blowout and rollover)

L J Hooker aerial photography

L J Hooker is a leading real estate agent which has operated in Australia for 88 years.

An L J Hooker franchise in the Hills district, has secured the agreement of residents in a single suburb to parcel a precinct for development.

Branded ‘Orange Blossom Heights’, the parcel will enable the development of both high and low-density housing, commercial and community spaces in a single project.

To present vistas of this exceptional parcel of land, Digital Tsunami was commissioned to produce aerial photography of the precinct and a panorama placing it in context of the greater Sydney metropolitan area and key local retail, sporting and transport facilities. To produce the panoramic image, 197 individual photographs were ‘stitched’ into a single high resolution vista.

Panoramic images were captured on the 4K camera of a DJI Inspire 1 UAV. An orientable 3D image was produced from the even higher resolution ‘direct-down’ overhead images of the precinct. This required considerable rendering, as it integrated 1.2 million data points, matching every four pixels at the macro level of leaves on the many trees in this established suburb!

The images were integrated into the print collaterals by Sydney design house Design Davey.

Craig Defence video

As a leading manufacturer of combat-proven body armour systems for defence force and police force personnel, ballistic glass and ballistic plates for aircraft, land transport and marine vessels Craig International Ballistics needs little introduction to armed forces in Australia. The company is ISO 9001 certified and has been producing security solutions since late last century.

However, all companies need to keep existing clients informed of recent developments and present their capabilities to national or international prospects.

Digital Tsunami was commissioned to produce a video to showcase the company. The objective was to convey the manufacturing capability, ISO 9001 certified processes, ballistics testing to international standards; and the quality of materials, personnel and practices.

To achieve this objective, Andrew W Morse first determined to deliver the video in 4K resolution. Secondly, an aerial camera operator and an experienced local videographer (with whom the director had previously worked) were contracted. Thirdly, the manufacturing complex was visited, to conceive a visual concept and plan the schedule for the shoot. Fourthly, a music track with an appropriately high tempo was selected. Fifthly, (because of the third step), we achieved a very high number of daily ’camera set ups’ (individual camera shots). Sixthly, we filmed in Melbourne at the test centre and shot six locations on the one property. Finally, the footage was edited into a tight, powerful three minute video.

The client was provided with both 4K and HD files, and uploaded an HD version of the video to Vimeo, which was embedded into the website.

Digital Tsunami developed a responsive web presence for Craig International Ballistics in 2014, after delivering a new identity.

ballistics.com.au

Master Residences video

The developer of 168 luxury apartments in China needed ‘cut through’ in a congested property market.

Master Residences Yinchuan is an exclusive, luxury residential precinct in northern China. Yinchuan is the capital of the autonomous Ningxia region, seat of the Hui people, adjacent to Inner Mongolia, and a key stop on the ancient overland trade route between Europe and the Orient, the ‘Silk Road’.

The three towers of the Master Residences Yinchuan exemplify the best of East and West. Sinuous curves on the exterior pay homage to the shifting sand dunes of the surrounding desert. The technology throughout the site is best-of-breed, and suppliers from around the globe contributed their expertise and superlative products, to ensure that these apartments among the most contemporary and innovative residences in China today.

To determine the vision and strategy to launch this exceptional property, Master Real Estate appointed the founder of Digital Tsunami, Andrew W Morse to the role of Creative Director in July 2015.

The challenge (as with most property developments) is how to present the property accurately and effectively before a lengthy construction process is complete. The answer is to create ‘show flats’ and produce photography, computer graphics (CG) and video.

For Master Residences Yinchuan, six apartments were fitted out and furnished: a townhouse (with private garden), two simplex and two duplex (dual-level) units and a (dual-level) penthouse with roof garden. CG to showcase the interiors, exteriors, clubhouse and the entire precinct was produced; photography of interiors and exteriors was shot; and aerial 4K video of exteriors was captured. This visual content was compiled into three distinct videos, each presented within the website and also on a ‘video book’ with embedded screen and magnetic switch, so the video played automatically upon opening.

To accurately reflect the extraordinarily high standards of the property, an uncompromising quality of all marketing materials was imperative. Shooting 4K aerials with an Inspire One and a pilot / gimbal operator team from Hong Kong, three videos of an exceptionally high standard were produced.

This project is a perfect example of the production of a cohesive marketing campaign across all digital and tactile media. The experience of the team at Digital Tsunami was perfectly suited to ensuring a consistent implicit and explicit message throughout all offline and online touchpoints.

masterresidences.com

Hanas LNG bilingual video

In China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia), Hanas New Energy is an LNG and renewable energy producer.

For decades, coal has been the primary energy source in China, resulting in skies heavy with dirty particulate matter. Contributing to the transformation of the power generation sector in China, Hanas is utilising low-carbon and renewable energy sources to generate electricity. For years, Hanas has operated the most efficient LNG liquefaction plant in China.

In three locations around the Chinese East coast, Hanas plans to invest billions of RMB in the construction and operation of LNG terminals, and will then extend into the hinterland of some of the world’s most populous regions with LNG refuelling stations.

In advance of the LNG Expo of late 2015 in Singapore, Digital Tsunami was commissioned to produce a video to launch Hanas LNG onto the world stage.

With an international team of production personnel, Digital Tsunami shot time-lapse sequences and aerials in multiple locations around China from Yinchuan in the central north, to Zhuhai in the south, Putian in the north-east and Hong Kong in the south-east.

4K computer graphics were designed and developed to present a virtually realistic vision of the future assets. Ships, road transport, structures and sea were created and integrated with live action aerial footage of the actual sites of the infrastructure developments.

Cut to inspiring music, the final video, produced in three versions (bilingual, English and Mandarin / simplified Chinese), conveyed the scope and capability of this dynamic force in the rapidly evolving energy sector in China.

hanasnewenergy.com

Hanas windfarm video

Hanas New Energy is a natural gas and renewable energy producer in China’s far northern Ningxia Hui Autonomous Region (adjacent to Inner Mongolia).

As part of the transformation of the power generation sector in China, Hanas is generating energy via renewable sources to replace the coal which has been so prevalent in China for decades.

To showcase the 250 wind towers which Hanas has installed in Ningxia, Digital Tsunami shot time-lapse sequences and aerials of the Wei Li Jing windfarm, three hours south of Yinchuan.

The camera teams departed the hotel at three in the morning in order to arrive on location in time to capture the stunning dawn skyscape. In the winter chill, we welcomed the offer of faux fur Russian military hats and faux Chinese military full-length coats.

Naturally located in a high wind area, where thousands of kilometres of desert provide no resistance, the wind provided some challenge to the UAV pilot as he flew the DJI Inspire One past the massive Vestas wind turbines and 30 metre blades.

The resulting video, cut to an evocative piece of music, conveys the immensity of these 80 metre high towers, each generating 2 MW of power.

The footage was shot in 4K, edited with precision and mastered in 4k for presentation to government and bank officials and Vestas executives and a low-res version posted to Vimeo.

hanas.com

Watch the video

Group One photography

Group One is a Canberra civil construction firm, delivering superior outcomes on government, subdivision, infrastructure, roadway, bridge and specialist construction projects.

The company has a long heritage, ISO certification and is ACT government pre-qualified for large civil infrastructure works and estate development projects.

Digital Tsunami was commissioned to develop a website, and in advance of the launch, to produce powerful photography (including aerials) of current and previous construction projects.

Multiple Photographer of the Year award-winning Geoff Comfort was commissioned, and has continued to document ongoing projects.

The company philosophy is exemplified in the brandline, “Civil Construction. Done Well.”

groupone.com.au

Cathay Pacific destination film

Cathay Pacific Airways is Hong Kong’s international airline, with a large fleet of wide-body aircraft flying to over one hundred destinations across the globe.

Andrew W Morse conceptualised and directed a short inbound destination film for Cathay Pacific. Inspired by the peregrines which soar on updrafts of Hong Kong’s mountain peaks, the film was titled “Through the Eyes of a Black Kite”.

Many hours of aerials were flown, and many feet of 35mm film exposed, to capture stunning low altitude vistas of the extreme variations in the topography of the territory. Long languid sequences included traversing the Mai Po Marshes and Plover Cove at dawn, vast expanses of green hills, craggy rock formations on the North Eastern coast, fishing villages on Peng Chau, and the dynamic (at any hour) Victoria Harbour.

Landing our helicopter on the construction site of the new international airport became an historic event. As the DP changed a magazine on the film camera, the Director alighted .. and became one of the very first air passengers to land at Chek Lap Kok!

The film was one in a series of destination films screened on CX flights for several years.