Cathay Pacific destination film
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Overview
Cathay Pacific Airways is Hong Kong’s international airline, with a large fleet of wide-body aircraft flying to over one hundred destinations across the globe.
Andrew W Morse conceptualised and directed a short inbound destination film for Cathay Pacific. Inspired by the peregrines which soar on updrafts of Hong Kong’s mountain peaks, the film was titled “Through the Eyes of a Black Kite”.
Many hours of aerials were flown, and many feet of 35mm film exposed, to capture stunning low altitude vistas of the extreme variations in the topography of the territory. Long languid sequences included traversing the Mai Po Marshes and Plover Cove at dawn, vast expanses of green hills, craggy rock formations on the North Eastern coast, fishing villages on Peng Chau, and the dynamic (at any hour) Victoria Harbour.
Landing our helicopter on the construction site of the new international airport became an historic event. As the DP changed a magazine on the film camera, the Director alighted .. and became one of the very first air passengers to land at Chek Lap Kok!
The film was one in a series of destination films screened on CX flights for several years.
Details
| Client: | Cathay Pacific |
| Solution/s: | 35mm film, aerials |
| Sector/s: | tourism |
| Region/s: | Asia/Pacific |
| Language/s: | music |
| Scope: | screenwriting, directing, film production |
| Features | extensive aerial filming (Hong Kong) |
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