Cathay Pacific destination filmClose
Cathay Pacific Airways is Hong Kong’s international airline, with a large fleet of wide-body aircraft flying to over one hundred destinations across the globe.
Andrew W Morse conceptualised and directed a short inbound destination film for Cathay Pacific. Inspired by the peregrines which soar on updrafts of Hong Kong’s mountain peaks, the film was titled “Through the Eyes of a Black Kite”.
Many hours of aerials were flown, and many feet of 35mm film exposed, to capture stunning low altitude vistas of the extreme variations in the topography of the territory. Long languid sequences included traversing the Mai Po Marshes and Plover Cove at dawn, vast expanses of green hills, craggy rock formations on the North Eastern coast, fishing villages on Peng Chau, and the dynamic (at any hour) Victoria Harbour.
Landing our helicopter on the construction site of the new international airport became an historic event. As the DP changed a magazine on the film camera, the Director alighted .. and became one of the very first air passengers to land at Chek Lap Kok!
The film was one in a series of destination films screened on CX flights for several years.
|Solution/s:||35mm film, aerials|
|Scope:||screenwriting, directing, film production|
|Features||extensive aerial filming (Hong Kong)|
From Our Clients
Working with this team has been a delight and the resulting website far exceeds our expectations. All stages of the process were handled professionally, promptly and creatively. Discussions went smoothly, with flawless communication and suitable and sensible solutions whenever issues were raised. Time frames were either met or delivered early. The site was 100% accurate, indicating impressive attention to detail.
Without exception, the feedback on our site has been outstanding - clear and thoughtful layout, appropriate and interesting graphics and intuitive navigation.
Central to the development process is Digital Tsunami’s thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
Once again, thanks for your promptness and partnership.
The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.
I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.
Since 2003, Digital Tsunami has collaborated with Personal Broadband Australia to deliver many online solutions, including the latest www.pba.com.au site.
Central to the development process is Digital Tsunami's thorough understanding of the project needs, clear and constant communication, and creative, innovative and meticulous approach to delivering solutions.
The results are clean, intuitive, refined and cohesive, with rapidly loading pages and extremely high usability.
The benefit to PBA of this long-term relationship has been the highly effective way in which Digital Tsunami has implemented and enhanced my vision on every project.