Cathay Pacific destination film
Close
Overview
Cathay Pacific Airways is Hong Kong’s international airline, with a large fleet of wide-body aircraft flying to over one hundred destinations across the globe.
Andrew W Morse conceptualised and directed a short inbound destination film for Cathay Pacific. Inspired by the peregrines which soar on updrafts of Hong Kong’s mountain peaks, the film was titled “Through the Eyes of a Black Kite”.
Many hours of aerials were flown, and many feet of 35mm film exposed, to capture stunning low altitude vistas of the extreme variations in the topography of the territory. Long languid sequences included traversing the Mai Po Marshes and Plover Cove at dawn, vast expanses of green hills, craggy rock formations on the North Eastern coast, fishing villages on Peng Chau, and the dynamic (at any hour) Victoria Harbour.
Landing our helicopter on the construction site of the new international airport became an historic event. As the DP changed a magazine on the film camera, the Director alighted .. and became one of the very first air passengers to land at Chek Lap Kok!
The film was one in a series of destination films screened on CX flights for several years.
Details
| Client: | Cathay Pacific |
| Solution/s: | 35mm film, aerials |
| Sector/s: | tourism |
| Region/s: | Asia/Pacific |
| Language/s: | music |
| Scope: | screenwriting, directing, film production |
| Features | extensive aerial filming (Hong Kong) |
From Our Clients
.. exceptional service and experience across all elements of web development from interactive strategy and marketing through to interface design and project management.
You are a true professional Andrew, and your team was very impressive.
The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
Andrew and his team have provided consistently good service and met both our needs and expectations. He certainly knows his stuff and delivers workable web solutions in a highly professional manner.
We are delighted with our new website and early feedback from clients and associates is very positive.
The overall impression is that it is a very professional, informative website and conveys the feeling that Sefiani is a quality organisation with skilled, friendly staff.
Thank you for all your help and patience in working with us for this successful outcome.