Pinterest groups: advertising, design and innovation

Human are inverterate collectors. Objects, ideas, and now digital images on social networks. But with the digital world at your fingertips, how do you choose where to store it and what to collect?

Famous faces, inked bodies, cute kittens, playful puppies, pithy sayings and gorgeous landscapes. All are proving massively popular. The categorisation is entirely individual.

What topics hold your interest?

There are collections of images of these (and a vast multitude of other topics), on the social image-sharing platform Pinterest.

Unlike Instagram, where a high number of images are produced by users on their tablets and camera phones, Pinterest allows users to upload, add from a website or simply ‘repin’ what they find on other users special interest ‘boards’.

Pinterest is also another opportunity for brands to engage with their clients and customers, and to establish their philosophy in the marketplace. Yet to date, remarkably few are engaging in a two-way dialogue of allowing their customers to contribute images. Most remain limited to the old philosophy of ‘broadcasting’ content; albeit encouraging their customers to share; rather than engaging in a mutual conversation.

Publishers are in an ideal position to capitalise on their extensive visual assets. Examples include The New York Times, The Chicago TribuneSeventeen Magazine. City councils can benefit from spreading the word of their services and attractions, as do: The City of Edinburgh Council, City of Melbourne and Visit Las Vegas.

In the hospitality sector, the Kempinski Hotel & Residences Palm Jumeirah showcases a spectacular location, the Hilton has a HHonors profile for its loyalty program, the Mandarin Oriental Hotel Group has a profile for all its properties and Four Seasons offers individual profiles for each, including Four Seasons Resort Koh Samui and Four Seasons Hotel George V Paris.

Brands are represented in a wide variety of sectors. Airlines: British Airways, Air France and QANTAS; skincare products: Clinique UKNivea UK,  Shiseido and Shu Uemura; footwear: Manolo Blahnik, Nike Women and Timberland; retailers: HarrodsMyer MyStore and Bergdorf Goodman and automotive brands: Ferrari StoreToyota USA and Lexus Design Award.

While there are vast opportunities for brands to engage via Pinterest, some still have gone no further than securing the name, e.g. Woolworths and Westpac. It is possible of course, that these profiles were not created by the brands at all, but opportunism by individuals anticipating a commercial sale.

Despite the wide variety of social platforms available, brands need to develop an integrated, wholistic and consistent strategy to their use of social media for both external and internal stakeholders. Engaging with staff and loyal customer advocates is a powerful means to increasing brand recognition and reputation.

Digital Tsunami counsels clients on eStrategy to deliver a consistent tone of voice when engaging with the marketplace. Call us today to discuss.

 

SourcesPinterest.com

Air France
American Express
Bergdorf Goodman
British Airways
City of Edinburgh Council
City of Melbourne
Clinique UK
Dyson Technology
Ferrari Store
Four Seasons Resort Koh Samui
Four Seasons Hotel George V Paris
Harrods
HHonors
IBM Center for Applied Insights
Kempinski Hotel & Residences Palm Jumeirah
Lexus Design Award
Mandarin Oriental Hotel Group
Manolo Blahnik
Myer MyStore
Nike Women
Nivea UK
QANTAS
Seventeen Magazine
Shiseido
Shu Uemura
The Chicago Tribune
The New York Times
Timberland
Toyota USA
Visit Las Vegas

From Our Clients

Quotation Mark

I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!

Stephanie Oley
Writer, Editor, Translator
Sydney, NSW, Australia
Quotation Mark

Once again, thanks for your promptness and partnership.

The current challenge of my job at Abbott is one of the greatest I've faced in 25 years of IT career. It's reassuring to know I can count on people like you when things go wrong.

Claudio Falcão Gomes
Head of IT
Botany, NSW, Australia
Abbott
Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
Quotation Mark

I am very happy with my new website from Digital Tsunami.

Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.

Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.

Thomas Rydell
Composer
Eskilstuna, Sweden
Quotation Mark

Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.

Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.

Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.

Amy & Gabriel Rey
Restaurateurs
Sydney, NSW, Australia
Tamarind Thai
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.