LinkedIn endorsements: building authority, one peer at a time

LinkedIn is an exceptionally valuable platform for professional networking.

It serves to provide information on potential employers, candidates, suppliers, partners, clients and competitors. It enables conversation through group discussions, advertisement through targeted banners and status updates, and allows validation of capabilities through ‘endorsements’.

Recent changes on LinkedIn included the much greater emphasis on validating the skills of those with whom you are connected.

Every time you visit a profile, a blue box appears above the name and portrait, with a series of terms which the individual has selected, inviting your confirmation of these skills. Immediately upon confirming these, a panel with four more appears, in an endless sequence. You may confirm these singly or all at once. You will recognise that this has the potential to be a major time-commitment, and elect to close the window!

Skills can be selected on your own profile or suggested by your contacts. I initially selected terms which consolidated my capabilities into a few specific terms. However, I recognise that some terms and acronyms will be unknown to some connections, and they may volunteer other terms which are meaningful to them.

As a result, my profile is well-endorsed for Web Design, but also for Web Development, User Interface Design, Online Production, Corporate Websites, Wire Framing, User Experience, Digital Media, Mobile Design and Website Development. Some of these terms highly specific and others more general, some are mutually exclusive and others are interchangeable. They simply reflect the understanding and common use of terminology by a broad range of connections.

Likewise, my profile displays many terms for motion picture production, including: Video, Web Video, Video Production, HD Video, Videography, Digital Video, Video Editing, Final Cut Pro, Film Production and Film.

LinkedIn endorsements are another example of an online network utilising User Generated Content (UGC) to build a more comprehensive and accurate database (like a global ‘Wikipedia’ of professionals). When Google searches for an individual name ofter display a LinkedIn profile as the top listing, the importance of accuracy is critical.

As these terms help to identify your capabilities, it is a valuable exercise to continually monitor incoming endorsements and to reciprocate by endorsing your connections.

The LinkedIn site and your profile (and professional life) will both benefit.

From Our Clients

Quotation Mark

Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.

Laurie K. Gilbert
Director
Hong Kong
L’Image
Quotation Mark

I don't know what you do, but you do it well.

Aimee An Duffy
Chantrepreneur
Gwynedd, Wales
Quotation Mark

Digital Tsunami has supported us for many years now, and we continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Digital Tsunami is able to discuss ideas with us and then develop them into a practical solution online, and this ‘team’ effort ensures the results are of the highest quality.

When our website is the first thing people look to when making an assessment on our company, I’m pleased to know that we have Andrew and his team behind us.

Roger Christie
Web Project Manager
Sydney, NSW, Australia
Quotation Mark

Your team has been great to work with. Tamara is very quick to catch on to things and Amir's code and CSS has impressed David due to its' simplicity and elegance.

Ian Brand
Manager - Information Services
Adelaide, SA, Australia
Quotation Mark

Andrew has provided Merrell Associates with reliable service, bringing a vast wealth of knowledge in IT to the task for more than the eight years I have been working here.

We have been helped by Andrew to solve all sorts of problems and if there isn't an immediate fix, solutions are found pretty quickly.

Andrew Rollason
Manager
Mosman, NSW, Australia
Merrell Associates
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