Mobile video consumption keeps growingApril 9, 2014
Over the 3 years to Q4 2014, time spent watching video on handheld devices has increased by 719%.
The Global Video Index Q4 2013, just released by Ooyala, has revealed record growth of video viewing on smartphones and tablets. As predicted in Q1, growth over the year doubled. In Q4, the time consumers spent watching video on mobile devices exceeded one fourth of all online viewing.
The year-over-year growth represents an opportunity for brands to build and monetize cross-device experiences, and to reach broader audiences as mobile and tablet viewers multiply. It also indicates the power and increasing ubiquity of video as a selling and informational tool.
By 2016, Ooyala predicts that handheld devices will account for half of all online video viewing.
Digital Tsunami proclaimed 2013 the Year of Video, Mobile and Social and has re-emphasised them as critical marketing priorities in 2014.
Some recent items which reinforce this:
- Australians spending almost 24 hours online each week
- Around the globe, there are now more smartphones in use than desktop computers
Ooyala helps broadcasters, cable providers and online media companies by monitoring the global video marketplace through 200M unique users in 130 countries with real-time video analytics. Clever advertisers are utilising the video medium to build brand awareness and social engagement.
Several excellent examples of creative brilliance are videos by Post-It Notes, Air New Zealand and The Sunday Times (UK).
Digital Tsunami has been producing online video since 1996. Company founder Andrew W Morse first worked in film production in 1979, and has worked with globally recognised brands including Mercedes-Benz, Merck, Citizen, Cathay Pacific and Abbott.
While at Essential Asia in 1993, Morse produced and directed television commercials in the style of a computer game, for US food brand Tootsie Roll. He states “We developed a licensed character based on the fruit gummy product, an environment with challenges and rewards which emphasised the nutritional benefits of the product, then used fast moving ‘2 and a half D’ cel animation, with integrated sound effects consistent with those of a computer game.” The spot was produced in multiple languages for terrestrial and satellite broadcast across Asia.
With the expertise to produce a global video or a six-second ‘blipvert’, Digital Tsunami enables you to maximise the exceptional ROI of online video.
From Our Clients
Andrew and his team at Digital Tsunami were the developers behind our micro site for Fearless.
I like the way they work (efficient, effective) and delivered a great site, on time.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
Our take-away menu advertised TamarindThai.com.au, even though the site didn’t exist.
Digital Tsunami offered great ideas and design to set up a professional website that matches our name, ideas and style of the restaurant.
Andrew is very knowledgeable IT professional and he never hesitated to see and consult us in the restaurant.
Digital Tsunami has supported us for many years now, and we continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.
Digital Tsunami is able to discuss ideas with us and then develop them into a practical solution online, and this ‘team’ effort ensures the results are of the highest quality.
When our website is the first thing people look to when making an assessment on our company, I’m pleased to know that we have Andrew and his team behind us.
Service delivery is precisely what was asked, while respecting deadlines and budget constraints. Digital Tsunami are very good value for money, particularly for quick wins without long pre-planning project phases.