Mobile video consumption keeps growing

Over the 3 years to Q4 2014, time spent watching video on handheld devices has increased by 719%.

The Global Video Index Q4 2013, just released by Ooyala, has revealed record growth of video viewing on smartphones and tablets. As predicted in Q1, growth over the year doubled. In Q4, the time consumers spent watching video on mobile devices exceeded one fourth of all online viewing.

The year-over-year growth represents an opportunity for brands to build and monetize cross-device experiences, and to reach broader audiences as mobile and tablet viewers multiply. It also indicates the power and increasing ubiquity of video as a selling and informational tool.

By 2016, Ooyala predicts that handheld devices will account for half of all online video viewing.

Digital Tsunami proclaimed 2013 the Year of Video, Mobile and Social and has re-emphasised them as critical marketing priorities in 2014.

Some recent items which reinforce this:

Ooyala helps broadcasters, cable providers and online media companies by monitoring the global video marketplace through 200M unique users in 130 countries with real-time video analytics. Clever advertisers are utilising the video medium to build brand awareness and social engagement.

Several excellent examples of creative brilliance are videos by Post-It Notes, Air New Zealand and The Sunday Times (UK).

Digital Tsunami has been producing online video since 1996. Company founder Andrew W Morse first worked in film production in 1979, and has worked with globally recognised brands including Mercedes-Benz, Merck, Citizen, Cathay Pacific and Abbott.

While at Essential Asia in 1993, Morse produced and directed television commercials in the style of a computer game, for US food brand Tootsie Roll. He states “We developed a licensed character based on the fruit gummy product, an environment with challenges and rewards which emphasised the nutritional benefits of the product, then used fast moving ‘2 and a half D’ cel animation, with integrated sound effects consistent with those of a computer game.” The spot was produced in multiple languages for terrestrial and satellite broadcast across Asia.

With the expertise to produce a global video or a six-second ‘blipvert’, Digital Tsunami enables you to maximise the exceptional ROI of online video.

To promote your brand effectively with social, mobile and video, across all languages, geographic regions and platforms, contact Digital Tsunami today.

 

Sources:
Ooyala Global Video Index Q4 2013
Global Web Index
Digital Tsunami on Twitter
Vine
Digital Tsunami on YouTube

From Our Clients

Quotation Mark

When I need a comprehensive online strategy and innovative solutions to achieve results for an important client, Andrew is the only person I need to call.

Sean Aley
Director
North Sydney, NSW, Australia
Said Studio
Quotation Mark

You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.

David Chapman
Operations Manager
Bankstown, NSW, Australia
Aerospace Aviation
Quotation Mark

Andrew and the team at Digital Tsunami are an absolute joy to work with, going above and beyond to design and host an amazing website for Cameragal Montessori School. Their work has led to an increase in enrolments and greater visibility within the community. They are always quick to make suggestions for improvement and implement changes - the embodiment of great customer service.

Kellie Beumer
Marketing Officer
North Sydney, NSW, Australia
Quotation Mark

Thank you for all your efforts in creating our new website which achieves our agreed objectives : elegantly smart, yet understated, professional and easy to use.

Terry A. Spinolo
Managing Director
Hong Kong
Inarc Design Asia Group
Quotation Mark

Andrew and his team have supported Foodbank by providing web services for more than a decade.

In fact, they have just undertaken the first complete redevelopment of the original Foodbank website they built for us, and have been maintaining so ably since.

Andrew is creative and passionate and helps us to keep up, constantly looking for new ways to add value and improve our online communications channels.

John Webster
CEO
Sydney, NSW, Australia
Foodbank Australia
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.