1,040% increase in Internet time spent on tabletsApril 3, 2014
The majority of Australians (82 per cent), now spend an average of 23.3 hours online, each week.
This is revealed in the “2013 Australian Connected Consumers Report” a comparative study of Australian connected consumers in 2003 and 2013, has been published by global information and measurement company, Nielsen.
Cross-Platform Research Director at Nielsen, Melanie Ingrey, stated: “Australians have shifted toward portable devices, affording them greater flexibility and more occasions of online access. More than a third of online Australians today own connected devices that didn’t exist for the mainstream population 10 years ago” including internet-enabled smartphones and tablets.
Business Insider reveals that in just 3 years, the increase in time Americans spent on the Internet via a smartphone has grown by 237% to now exceeds time spent via desktop and time on the Internet via a tablet has grown by a dramatic 1,040%
Related: Mobile video consumption data
In 2014, the number of smartphones in use globally is anticipated to exceed the number of PCs.
In 2015, smartphone worldwide sales are projected to reach 776 million units.
Related: Sales of smartphones exceed PCs
The increased sales, traffic and time on smartphones and tablets merely reflects a global trend in ever-accelerating volume of mobile computing. The increasingly frequent use of handheld devices for timeshifting, second screening, social networking, pre-purchase research, m.commerce and mobile video are all changing patterns of user behaviour.
How does this relate to business?
All enterprises, large and small, corporate and retail, need to focus marketing and operations on handheld devices:
- To avoid miniaturisation of a standard website, and adapt to the size and orientation of handheld device screens, the online presence must be built with responsive design
- To maximise visual impact and propel your brand forward, videos (of between 1’00” and 2’00” duration) are the most effective. Search engine optimisation (SEO) is also best served with video, as Google ranking is considerably higher for content presented in video, than the identical content in text and images only
- To maximise community engagement, client advocacy and prospect opportunities and SEO, social media platforms must be created and curated. If your business does not have the in-house resources to moderate, generate and curate content, an external supplier should be engaged to train or supply this service for your brand
Digital Tsunami can assist in all these. Our executives each have over 3 decades in video production, ALL our online solutions are now built in responsive design, and for many years, we’ve been successfully integrating our client brands in social media.
We listen carefully to your profile, requirements and objectives, propose appropriate solutions which will achieve your goals, and implement online and offline collaterals to effectively promote your brand.
Related: Social Media for business
From Our Clients
Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.
In taking the time to understand our business, industry and vision, Digital Tsunami created a site which strongly reflects our leadership position in the international market and our strategic direction.
Digital Tsunami's expertise in visual design, information architecture, innovative communication and evocative business writing, resulted in an extremely effective website which will contribute to our continuing expansion across the globe.
I would like to thank you for your tremendous contribution to Foodbank over the years.
The organisation certainly wouldn’t be where we are today without your support!
Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.
Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.