Which brands are using WordPress?September 3, 2013
Why does Digital Tsunami advocate WordPress?
Corporations require security, stability, efficiency and high ROI in all operations. When developing digital solutions, it is critical that these attributes are delivered by the content management system (CMS).
However, not all CMS are created equal, and as the marketplace is replete with them, so the justification must be robust.
Firstly, WordPress is the best platform for SEO. At a fundamental level, it is optimised for meta-tags, URL re-writing, social media and content cross-referencing.
Secondly, the scalability, flexibility, volume of themes (structures) and plugins (functional components), worldwide knowledge network and ease-of-use, ensure that WordPress delivers substantial ROI.
Finally, if validation is required, just look at the MNCs, Fortune 500 companies and globally recognised brands which are using WordPress for their sites and/or blogs.
These include automotive brands: Ford, GM and Volkswagen; electronics manufacturers: Blackberry, GE, Sony and Samsung; musicians: Jay-Z, Katy Perry and The Rolling Stones; broadcasters: CBS Interactive, CNN and MTV; financial media: Forbes and Reuters; technology media: Mashable, TechCrunch and Wired Magazine; and respected print publications: National Geographic, The New York Times, Time Magazine and The Wall Street Journal.
Significant in the rationale for WordPress, is its value in enabling high Google page rank for specific search terms. Our SEO strategists state that “WordPress is the best CMS for Google”.
WordPress enables the automatic construction of architecture with non-duplicable content (unique section addresses, unique page addresses, unique post addresses, unique image links) and enables the developer to ensure that multiple forms of navigation, search results, ‘no-follow’ tags, alt text, text, meta-tags and the Google sitemap, all contribute to page ranking.
The ‘clone’ function enables instant duplication of posts and pages with all layout functionality intact.
After developing scores of sites on the WordPress platform, Digital Tsunami offers considerable expertise in delivering the most effective and efficient communications solutions.
WordPress projects which Digital Tsunami currently has in development, include: an interactive mapping site for a joint federal and state government authority; a product showcase for a defence contractor; a profile of a major resource executive; a comprehensive site for an educational institution; a secure Intranet for a national financial services organisation; and a international export market site for a European operated home construction facility in China.
All new sites developed by Digital Tsunami are responsive, so that the experience on a handheld device is appropriate to that device and screen size.
Founded soon after the emergence of the World Wide Web in 1994, Digital Tsunami personnel recall hard coding websites before any CMS existed.
In 2005, Digital Tsunami built a proprietary CMS ‘DeployControl‘, which has served for many years as an exceptionally easy to use, effective and simply powerful platform for our clients, including multinational corporations and Australian national federations. As a proprietary product, use of DeployControl required a licence fee. However, the GFC and a trend toward open source platforms directed us to WordPress.
With almost 17 years of experience in the digital domain, you can trust the services we provide.
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