Infographics bring retail data to life
March 1, 2013How do you present hard retail data in an interesting and visually arresting way?
With infographics, of course!
In recently developing a website for the owner and manager of multiple Sydney community shopping centres and retail strips, the amount of data rapidly approached overwhelming. To present this data entirely in figures would lack impact.
The design and development teams collaborated on the concept and creation of infographics to convey a wealth of information rapidly, consistently and powerfully. Large numbers were represented by iconography which segmented and rendered the data immediately clear.
Across 8 community retail locations, data on; catchment area demographics;, suburb populations; average weekly income; annual shopper traffic; centre size; number of retailers and number of car parks; was presented consistently.
Banna Property Group manages over 50,000m2 of retail space across metropolitan Sydney, from retail strips to large, community-based shopping centres. Banna focuses on property management, retail and commercial leasing and property development projects.
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From Our Clients
Clients have really appreciated the video .. sales staff are so pleased to have this tool. It is very empowering to show.
We have been fortunate to work with Andrew and his creative team from the inception of our business. The design and execution of our site has been fundamental in winning over clients and establishing our footprint in a very crowded space. We also place great value on their input into our business process.
The team at Digital Tsunami was incredibly responsive, delivering a solution well ahead of deadline. Their technical knowledge was exceptional, they were innovative, and they were very meticulous. What's more, they understood my business and technical requirements and translated them into a user-friendly, refined, professional site which is conceptually simple and cohesive.
Andrew helped us to see the potential of video in bringing our new website to life.
He held our hand through the process, making it as undaunting as possible.
He delivered a great selection of videos (from a one-day shoot), that really tell the Foodbank story and will be a great addition to our communications.
I have viewed all the videos and would like to commend you on the excellent quality.
I would like to thank you for the excellent editing which portrays the event as dynamic and stimulating.