Thinner, Lighter, Longer, Faster, Crisper. The iPhone 5 Pentathlon!

Coming so soon after the conclusion of London 2012, the superior attributes of the iPhone5 resemble nothing less than a physically appealing Olympic pentathlete, who has dominated in multiple events.

The technological refinements which have made this combination possible, will contribute to the continued appeal of the brand, and the extraordinary financial growth of the company. iPhone sales are the major revenue generator for Apple.

Is the iPhone 5 just the latest version of an exceptionally successful smartphone?

Yes.

From the inception of the company, design was always fundamental to Apple’s driving force, Steve Jobs.   Aesthetics, kinetics and functionality are all integrated into objects which are engagingly tactile. The use of touch both in holding and manipulating data in the iPhone is a perfect examples of this.

Apple has developed a fervent following amongst designers who appreciate the value of excellence and love to use beautiful and practical products.

To indicate the continuous and rapid refinement of technology and consequent operational procedures, Digital Tsunami coined the brandline “Communications Evolution”.

It is a term which describes both the solutions we offer and the continual and dynamic changing of the global business and social landscape.

Ref: apple.com/au/iphone/design/
apple.com/au/environment/ 

From Our Clients

Quotation Mark

Thank you for the development of an updated brand image for Wah Yuet in China.

While originally contracted to produce a video highlighting Wah Yuet's manufacturing capabilities, it was apparent very quickly that your understanding of our requirements, combined with your experience, were the perfect fit to create a new logo and style guidelines for the company. While relatively small in scope, you were dedicated to the success of the project and I am pleased to say that you hit the bullseye!

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Quotation Mark

I have enjoyed working with you on this important project and have been particularly impressed by your company's professionalism. The speed and accuracy of your work has been first rate and your creative input has been instrumental to the success of the project.

Chris Gordon
Communications Manager
Hong Kong
Leighton Asia
Quotation Mark

I'm very pleased with my new website. Clean, crisp and well-ordered. Many thanks to Andrew and the team at Digital Tsunami for their speedy work and dedicated follow up, ensuring a glitch-free launch!

Stephanie Oley
Writer, Editor, Translator
Sydney, NSW, Australia
Quotation Mark

I would like to thank you for your tremendous contribution to Foodbank over the years.

The organisation certainly wouldn’t be where we are today without your support!

Lyndon Pereira
Analysis & Design Co-ordinator
Sydney, Australia
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
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