Minitel, Adieu.

Preparing for an international film market in 1986, we used Telex. Coordinating international film shoots in 1987, we used a fax. Planning television commercials in Paris in mid 1994, the first communications tool we installed in our production office was a Minitel. Later that same year, the web changed our lives.

Precursor to personal computing and broadband, the revolutionary Minitel information service was a telephone connected device, comprised of a small AZERTY keyboard and monochrome CRT screen, functioning like an electronic Yellow Pages with text slowly appearing, one pixelated character at a time.

When introduced in 1982, the Minitel heralded a new technological era for the French, following the futuristic Train à Grande Vitesse (TGV) trains, the fastest in the world, introduced the previous year.

The Minitel was distributed free to the French populace and for most, would have preceded personal ownership of a facsimile (fax) machine. It was the world’s first widely available screen-keyboard device and operated on payments added to the telephone bill.

The Minitel enabled searches of the “L’Annuaire Electronique” (national phone registry), weather conditions, stock prices, bank balances, as well as travel and accommodation bookings, clothing purchases, exam results and online chat. It even offered the world’s first adult chat rooms, known as ”messageries roses”.

Previous communications had been limited to typewriter, telegram and telephone. In the USA, printed resources started with seed catalogs, the famed Sears catalog and then in the late 60’s, the immensely comprehensive “Whole Earth Catalog”.

In rural France, especially for farmers in Brittany, Minitel was and has remained a practical and social conduit.

At its’ peak, it is estimated that 9 million Minitel terminals served 25 million French users, and up until last week, 400,000 were still in regular use. Similar services were introduced in other countries from Japan to South Africa, but none achieved the longevity or the affectionate popular appeal of  “La petite boite marron” (the little brown box).

However, today, 30 years after its launch, France Télécom has finallly switched off the Minitel service.

Unable to compete with the World Wide Web, it has joined the ticker tape machine to become one more item of technological history.

 

watch a Minitel commercial:

watch a Minitel presentation (in French)
watch an American television story on the Minitel (in English)

watch video of the Minitel “Ulla”
watch video of the Minitel
watch video of the Minitel

photo credits:

Raphaël Labbé via Flickr
Nicolas Nova

 

From Our Clients

Quotation Mark

Thanks to you and the Taishan production crew. Andy and the rest of the team were outstanding. Their professionalism was evident the entire time and they seemed to build a nice relationship with the factory employees, which led to a real spirit of cooperation. My sincere thanks for a job extremely well done.

Stephen Pollack
Marketing Director
Lexington, Kentucky, USA
Kaba Mas
Quotation Mark

Andrew has a unique understanding of global business communication, combined with proven creativity in concept, design and production. He is extremely responsive to client’s requirements and has the ability to adapt and implement solutions extremely quickly in competitive markets.

Laurie K. Gilbert
Director
Hong Kong
L’Image
Quotation Mark

I am very happy with my new website from Digital Tsunami.

Not only did they design it, they also created my logo, and gave me valuable advice and professional feedback.

Through Digital Tsunami, my website now looks professional, easy to navigate and (through my customised CMS), easy to update.

Thomas Rydell
Composer
Eskilstuna, Sweden
Quotation Mark

You are a true professional Andrew, and your team was very impressive.

The results will be seen around the globe shortly as we embark on our new advertising campaign. I do greatly appreciate the extra lengths you went to under difficult circumstances, to help us achieve our goal.

Jamie MacDonald
Senior Manager, Consumer Marketing & Planning
Hong Kong
Hong Kong Tourism Board
Quotation Mark

We continue to be impressed by the standard of service and advice. We not only get quality web design and implementation, but also honest feedback and suggestions which are crucial to the final product.

Roger Christie
Web Project Manager
Sydney, NSW, Australia
Sefiani Communications Group
error: We appreciate that you value our content. You are welcome to link to this page, but content is copyright protected.