2013. The Year in Review .. and the future.
December 14, 2013As we approach the end of an exceptionally productive year at Digital Tsunami, we are just completing the migration of our web hosting to a private node in an Australian, Tier III, carrier-grade data centre. Our node has 64GB RAM, which is distributed between multiple ‘private clouds’; exclusive ‘private clouds’ for some of our publicly listed company clients; and a dedicated Windows server for some of our very long-term clients.
The year started on a remote location, producing photography for an energy provider, just south of Inner Mongolia.
Throughout 2013, we delivered solutions across a full range of marketing communications: branding, eStrategy, identity, photography, print, mobile, web and video. The projects ranged from: an eDM and TVC campaign for News Limited; a responsive site for a former Rio Tinto executive; a video for a food supplier to major Australian supermarkets; digital signage for a Sydney CBD office building; print design for financial software: video for the Australian Web Awards; branding for companies in Australia, Hong Kong and the USA; and deploying a contemporary web presence across all state and territory branches of a national charity.
Solutions were delivered to clients operating in the diverse sectors of: Advertising & Marketing, Broadcasting, Communications & Entertainment, Building, Construction & Engineering, Consumer Goods and FMCG, Corporate Services, Design, Education and Training, Energy & Environment, Food & Beverage, Government, Healthcare, Hospitality, Manufacturing, Media & Publishing, Real Estate, Resources, Retail, and Safety & Security.
Ending the year with the data centre move was a challenge. Thousands of site files, databases, email addresses and domain names had to be replicated. While many migrations occurred seamlessly and went unnoticed by the client, others required the careful attention of our indefatigable team of database, CMS, developer and data centre specialists, led by Creative and Technical Director Amir. Adam, Adeline and Luke applied extreme dedication to delivering excellent outcomes on several exceptionally intricate implementations.
Managing the migration required attention to a vast array of hardware and software components and server configurations. Our daily internal and external conversations were replete with data centre language: DB backup, RAID array, application pool, backward compatability, 301 redirects, CMS caching, nameservers, DNS, TXT, PTF, CNAME, MX record, A record, delegation, propagation and migration.
Our objective has always been to deliver high ROI to our clients, via a high-level comprehensive hosting service on a secure, rapid platform. The new hosting environment ensures a massive increase in pageload speed, due to virtualisation, massive RAM and exclusivity. A relatively modest number of clients are on each customised private cloud. One of our clients reported that his new private cloud is ten times faster than his previous hosting.
Our elegantly simple and flexible, proprietary, DeployControl content management system, was developed by Digital Tsunami in 2005, and powers a number of national and multi-national clients. We are gratified to retain clients for long periods.
Founded in 1996, Digital Tsunami still works with companies for which we commenced work last century! For one of these, we have provided branding, estrategy, mobile, photography, print and web solutions.
As the calendar year winds down and we take time to reflect on the year past and that to come, consider what marketing communications solutions your brand requires to increase sales and revenue.
After a safe, refreshing and happy festive break, we look forward to hearing from you in 2014.
From Our Clients
It is clear from the enthusiasm and professionalism shown, that Digital Tsunami views each client as a long term partner contributing ideas above and beyond the development of the site and we look forward to involving them in future marketing initiatives.
Digital Tsunami provided an outstanding service throughout the whole web development process. Andrew spent extensive time early on to understand our business in order to provide additional conceptual and strategic contributions to the brand and corporate identity of Kinetic Defence Services to ensure the message was clear, precise and appealing to the target audience.
The development process was smooth and efficient and enabled us to have an input throughout to guarantee total satisfaction with the final look and feel of the site.
.. very knowledgeable, creative and patient while also pushing me to work through the many decisions such a project involves.
Foodbank has experienced unprecedented growth .. there is no doubt that the new Foodbank website, designed, built and maintained pro bono by Digital Tsunami, has been the principle tool in lifting Foodbank's profile. It is because our website is so engaging, that we have captured these donations. Foodbank just wouldn't be where we are today without Digital Tsunami.
.. accurately interpreted the project brief and the outcome was a piece of cost effective quality work.