2013. The Year in Review .. and the future.December 14, 2013
As we approach the end of an exceptionally productive year at Digital Tsunami, we are just completing the migration of our web hosting to a private node in an Australian, Tier III, carrier-grade data centre. Our node has 64GB RAM, which is distributed between multiple ‘private clouds’; exclusive ‘private clouds’ for some of our publicly listed company clients; and a dedicated Windows server for some of our very long-term clients.
The year started on a remote location, producing photography for an energy provider, just south of Inner Mongolia.
Throughout 2013, we delivered solutions across a full range of marketing communications: branding, eStrategy, identity, photography, print, mobile, web and video. The projects ranged from: an eDM and TVC campaign for News Limited; a responsive site for a former Rio Tinto executive; a video for a food supplier to major Australian supermarkets; digital signage for a Sydney CBD office building; print design for financial software: video for the Australian Web Awards; branding for companies in Australia, Hong Kong and the USA; and deploying a contemporary web presence across all state and territory branches of a national charity.
Solutions were delivered to clients operating in the diverse sectors of: Advertising & Marketing, Broadcasting, Communications & Entertainment, Building, Construction & Engineering, Consumer Goods and FMCG, Corporate Services, Design, Education and Training, Energy & Environment, Food & Beverage, Government, Healthcare, Hospitality, Manufacturing, Media & Publishing, Real Estate, Resources, Retail, and Safety & Security.
Ending the year with the data centre move was a challenge. Thousands of site files, databases, email addresses and domain names had to be replicated. While many migrations occurred seamlessly and went unnoticed by the client, others required the careful attention of our indefatigable team of database, CMS, developer and data centre specialists, led by Creative and Technical Director Amir. Adam, Adeline and Luke applied extreme dedication to delivering excellent outcomes on several exceptionally intricate implementations.
Managing the migration required attention to a vast array of hardware and software components and server configurations. Our daily internal and external conversations were replete with data centre language: DB backup, RAID array, application pool, backward compatability, 301 redirects, CMS caching, nameservers, DNS, TXT, PTF, CNAME, MX record, A record, delegation, propagation and migration.
Our objective has always been to deliver high ROI to our clients, via a high-level comprehensive hosting service on a secure, rapid platform. The new hosting environment ensures a massive increase in pageload speed, due to virtualisation, massive RAM and exclusivity. A relatively modest number of clients are on each customised private cloud. One of our clients reported that his new private cloud is ten times faster than his previous hosting.
Our elegantly simple and flexible, proprietary, DeployControl content management system, was developed by Digital Tsunami in 2005, and powers a number of national and multi-national clients. We are gratified to retain clients for long periods.
Founded in 1996, Digital Tsunami still works with companies for which we commenced work last century! For one of these, we have provided branding, estrategy, mobile, photography, print and web solutions.
As the calendar year winds down and we take time to reflect on the year past and that to come, consider what marketing communications solutions your brand requires to increase sales and revenue.
After a safe, refreshing and happy festive break, we look forward to hearing from you in 2014.
From Our Clients
(We) took a fairly substantial audit of .. sophisticated sites both technically and creatively .. Out of six prominent designers, Digital Tsunami stood out.
The quality of the images, the sophisticated management of text .. together with smooth animations makes (our) website of very high calibre.
I would personally rate this site in the top 2 percent of world wide web sites today.
The launch .. was a success. We were able to present this live on a Wireless connection during our Sydney, Australia sales conference on a location with very limited internet bandwidth. This proves the technology used .. renders light webpages which are easy to download on a browser.
Comments I've heard from our employees were all positive and reflected precisely what we were looking for: a simple but concise, clean and effective webpage.
We acknowledge the timeframe given to you was extremely short but nevertheless you have sucessfully delivered the project on schedule .. the critical success factor was communication and availability of Digital Tsunami's team.
I am very glad we were able to partner with such a professional team as yours and I am confident any other initiatives with you will be as successful.
I worked with Andrew on a photography project that involved a high level of visual complexity for a multinational client. Andrew was clear and professional in his briefing, but at the same time, was open to other ideas and approaches.
Thanks very much for the speed & professionalism with which you continue to service our needs, despite the fact that this is provided pro bono !
Your ongoing generosity in donating the services of Digital Tsunami to Foodbank is appreciated more than you know. We, and the 30,000 people a day you help us feed, are indebted to you.
You have demonstrated patience, perseverance, attention to detail and a rare ability to perceive what was needed even when we didn't. We are delighted with the site, it performs and looks great and our enquiry rate since it superseded our previous website has already increased by 20%.